I've been asked to produce a 30 second intro video with our president giving a short statement to visitors, probably something linked to off the home page. The script I've seen talks about what they can find on the website, not a general intro to the school itself.
I'm a bit skeptical about the usefulness of this. I haven't been able to find examples from other schools, and the commercial sites that use this tactic make it feel like an infomercial.
Could something like this be useful to prospective students?