University Web Developers

University Web Developers

I wrote a blog post nearly a couple of years ago about a postcard I received in the mail. Instead of rewriting the post, please take a look at it. I'm interested in seeing what others think of this.

Views: 27

Reply to This

Replies to This Discussion

That is an interesting issue. In terms of the technology, you can probably type bart.simpson in the URL and get a custom page for the cartoon character. The user is encouraged to provide the information in the URL to customize the page for him/her. So this is something pretty easy to do.

I have not seen any results of marketing campaign response rates to custom URLs vs. generic URLs. If I got a card like that, I would be more apt not to type in the custom URL if I was interested, but that is just me.

Given our incoming students' propensity to join social networks of all sorts, I'm not sure this same concern would ring true among the undergraduate population. As for the graduate population, I'm not so sure. It would probably be worth the research.
Like Steve said, the important thing is how the results are compared to not having a dynamic URL.

Personally I don't like this method because someone could type in a bunch of vulgarities as the name which results in your school producing an inappropriate page.

And god forbid someone creating links to the vulgar page to try and get it ranked in the search engines - "Welcome to ABC College, F YOU!!!" or "Welcome to ABC College, We Suck".

Unless the site is doing a database read to match the URL name to a name on the marketing list then this type of page creation needs to be monitored carefully for the EDU sector.
we used to do these for our clients at my previous job. but we only sent them to students who had already expressed interest in the university. i don't see the point in sending it to those who have never contacted you. probably a waste of your marketing/direct mail budget.

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Web governance should not be an afterthought; when it’s done right, it can actually enhance your workflow and make your job easier. http://bit.ly/33vIZU0"
Nov 8
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Exciting news... OmniUpdate has merged with Destiny Solutions! Learn more on our blog. http://bit.ly/332KSr8"
Oct 30
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Switching to a new CMS? Join our next webcast with Briana Johnson from @OSUIT to learn how to convince decentralized web content authors to tolerate the switch, actively participate, and enjoy it! http://bit.ly/2zhdcIt"
Oct 29
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Your website is the front door to your college or university. Your website design has to accommodate for the way that students interact with and use the information your institution provides. http://bit.ly/2P8VldR"
Oct 24
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn how a new website design and CMS helped Florida Gulf Coast University increase new visits to the school’s website with improved SEO. http://bit.ly/2ByaQq4"
Oct 21
Profile IconJames Pollard and Michael Clarke joined University Web Developers
Oct 21
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Kelly Rushing from @uofsouthalabama to learn how to create accessible PDFs for your website by starting with your source documents. http://bit.ly/2zhdcIt"
Oct 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn why your college or university should choose SaaS across the board, especially for your next CMS. http://bit.ly/2Iy0SZE"
Oct 8
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with OmniUpdate CEO Lance Merker, who will delve into key insights about Generation Z’s online search behaviors to help you refine your school's web marketing strategy. http://bit.ly/2zhdcIt"
Oct 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Our newest guide will help you learn what it means to be accessible, how to implement accessibility best practices, quick fixes to try as well as a long-term plan, plus tools to help you in your website accessibility efforts. Download it now!"
Oct 1
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Are online forms more efficient? Learn how El Camino College used Formstack to create online forms that expedited processing, improved communications, increased transparency, and promoted accountability across campus. http://bit.ly/2zhdcIt"
Sep 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"It's important to understand the science behind your web pages to better engage and ultimately attract prospective students to your site. http://bit.ly/2ZYK8FZ"
Sep 12
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"If you’re struggling with web challenges such as accessibility, SEO, design consistency, workflow, content governance, or how to start a website redesign, you’re not alone. Join our next webcast to learn how other higher ed institutions…"
Sep 5
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"eQAfy confirms that OU Campus is still the #1 commercial CMS for colleges and universities in the United States. http://bit.ly/2Lir9Mn"
Aug 28
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Here’s an outline of everything you need to know about OCR compliance, including what it is, what your college or university can do to stay compliant, and resources for OCR compliance. #accessibility http://bit.ly/2rcPDgG"
Aug 23
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with April Buscher from Montana State University Billings to learn how blind readers and people with hearing impairment view and read your website and how you can make it accessible to them. http://bit.ly/2zhdcIt"
Aug 14
Amanda Lawson joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Aug 9
Amanda Lawson posted a photo

Amanda Lawson

Amanda Lawson, Web Content ManagerCommunity College of Allgheny County
Aug 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"High schoolers spend more time on their digital devices than they do sleeping, doing homework, or participating in extracurricular activities. So how do you make your message stand out to them? #eexpect http://bit.ly/2MOIIWC"
Aug 8
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Want to increase digital engagement with high school juniors and seniors? Join our next webcast with Stephanie Geyer from Ruffalo Noel Levitz as she shares new data from the 2019 E-Expectations Trend Report on email, paid media, and social media…"
Jul 31

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service