That is an interesting issue. In terms of the technology, you can probably type bart.simpson in the URL and get a custom page for the cartoon character. The user is encouraged to provide the information in the URL to customize the page for him/her. So this is something pretty easy to do.
I have not seen any results of marketing campaign response rates to custom URLs vs. generic URLs. If I got a card like that, I would be more apt not to type in the custom URL if I was interested, but that is just me.
Given our incoming students' propensity to join social networks of all sorts, I'm not sure this same concern would ring true among the undergraduate population. As for the graduate population, I'm not so sure. It would probably be worth the research.
we used to do these for our clients at my previous job. but we only sent them to students who had already expressed interest in the university. i don't see the point in sending it to those who have never contacted you. probably a waste of your marketing/direct mail budget.
Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
October 19-20, 2020https://2020.highedweb.org/#HEWeb20 Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20 Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More