Yep... I think that the tittle of this post needs a reformularion x) Sorry! :P
I just want to know/learn the special methods that you uses at your university website, and not the basic SEO orientations.
Example: I use a php script that takes the text of any internal page and generate the most important tags. I insert everyday and the database the meta description for the all internal pages. The tittles and metas uses de DB information to generate the page. I taught the journalists of my University that tryin to use the url link in your news published at newspapper/online journal, the marketing people pays adsense every month and others web marketing methods that helps to win a more good referals/backlinks etc.
As far as special methods... I don't know if there are really any special methods for SEO... it's really more of following a framework of standards to make your site more accessible for search engines and humans.
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October 19-20, 2020https://2020.highedweb.org/#HEWeb20 Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
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