University Web Developers

University Web Developers

So one of the most discussed topics at eduWEB 2008 was the topic of email being dead. Let's here people's opinion. I'll chime in with my deeper thoughts soon (once I get through this backlog of stuff), but in the mean time here are some links to get the conversation going.

* The video stream including Mark's Keynote Address that Kicked off the Debate

* My Presentation on Email Marketing at eduWEB 2008

Finally in Mark's Blog Post wrap-up he states:
"For the record, I don’t believe e-mail is dead. I do believe that e-mail is broken. I’ll be writing about this more in the coming weeks. My goal is to think strategically about how e-mail fits into the myriad of communication channels now at our disposal."

Let the discussion begin!

Views: 276

Reply to This

Replies to This Discussion

Stephen, great question. This makes me think of a post made on this forum last week "The One Best Thing about "

It seemed like it was essentially spam on our forum. How frustrating! I wonder how far we could/should go to market or "get to" students on their favored mediums before we're viewed with disdain and marked as spammers.
I would have to agree with you, and I like your analogy of a "walled garden".
It may not be dead, but it's certainly moving on the balance sheet from being considered an asset towards a liablility.

To offer email was once a selling point, then became an administrative necessity, now is almost a commodity. It's becoming more difficult to justify the time, overhead, and outlays necessary to host, serve, maintain, backup and store branded email service...
My college just finished a survey of web use as part of a site overhaul project. We had a great response with over 3,200 respondents including prospective students, current students, alumni, parents, and faculty/staff.

94% of respondents who want to stay up-to-date told us they prefer email. It sure isn't dead at Calvin! Prospective students were the lowest population at a disappointing 92%. 35% of those prospective students want updates by postal mail, too (Alumni were the next highest at 7%). 1% reported using Twitter.

All audiences were split on whether it's acceptable for an institution to use a social networking site for official communications. However, the nature of comments on the subject makes it clear that we should to tread lightly in Facebook, at least for now.

Email may not be the first choice for some communications, especially P2P for students. But institutional communications by email is a clear winner, at least for now.

The survey completed less than a week ago. Keep your eyes on our project blog for more updates.

This is exactly the kind of info to throw into this discussion! Thanks for sharing and the link to the blog.
I recently had to resurrect (kind of appropriate with the cemetery picture) doing an email newsletter.Depending on the population, the institution has to figure out what method of communication works best for that particular target. Email hasn't necessarily "passed" it just may not work well for a particular target.
I've always found e-newsletters to be a colossal waste of time. Particularly with prospective students, they have some of the lowest rates you'll see. There are just so many better ways to utilize email that are more focused on what the user wants.
Just to add some stats to this, I just did our email report today for the month of June and we raised over a quarter of a million dollars directly from email, which amount to 27% of the total money we raised online during the month. Not bad for a dead medium.
For the sake of discussion, who are we talking about here? 14-17 year olds and alumni are two entirely different audiences with different communication styles and needs.
Not necessarily. My audience of alumni includes millennials just like your audience of prospects does and they respond to email at rates that are just as high, if not higher, than older generations. A person's communication style depends far more on generation than on specific age (ie a 17 year old is not necessarily that different than a 23 year old, since they both have similar life experiences)
Did you really just say a 17yr old has similar life experiences to a 23 yr old? I'm sorry but those six years between the two constitute a time in these individuals lives called COLLEGE. If college isn't a life changing event I don't know what is? These six years are a very critical time in these individuals live where they grow up, get out of their parents shelter and basically must become independent (for the most part) and responsible.

A millennial who is out of college with a job is completely different than one who's still in high school.
Yes, being that I'm not a complete idiot, I do understand what I just said and I do stand by that statement. Is college a formative time? Of course. But that's not what we're talking about. We're talking about how they COMMUNICATE WITH PEOPLE LIKE US and I'm sorry but a 17-year-old and a 23-year-old do not respond to marketing messages over email in drastically different ways, no matter how much they have matured during college. As pretty much the only person in this discussion who has done high level email marketing specifically targeting both those audiences and has stats to back it up, I feel pretty confident in my assertion.



Latest Activity

Profile IconTracey Vellidis and Mikey Greenland joined University Web Developers
Jan 14
Sara Kisseberth posted a discussion

Archived magazine stories

Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so  many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
Jun 10, 2020
Erin Jorgensen posted a discussion

HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
May 29, 2020
Erin Jorgensen is now a member of University Web Developers
May 29, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today!"
Apr 13, 2020
Christelle Lachapelle is now a member of University Web Developers
Apr 6, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners."
Mar 31, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education."
Mar 30, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning."
Mar 16, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help."
Mar 12, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started."
Feb 20, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USA     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14, 2020
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14, 2020
Christine Boehler is now a member of University Web Developers
Feb 14, 2020
Brian Bell joined Kevin Daum's group
Feb 14, 2020
Brian Bell joined Mark Greenfield's group
Feb 14, 2020
Kenneth George is now a member of University Web Developers
Feb 13, 2020

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic


© 2021   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service