I see a lot of talk about creating social networks for existing students and alumn, but little or no talk about creating interest-level social networks around the degree programs that your school offers in hopes to recruit new students. It can serve as both a branding initiative (a unique way to put your school brand in front of an audience of enthusiasts), as well as a method of directly capturing leads.
I've built 4 of them now and we've been seeing some success. I don't work directly for a school, but for a company that owns schools and came up with this on my own. Two of them were built for our design school (IADT) - they are VisualDiner
, and two of them were built for AIU, one for the masters of education program (Educator2Educator
) and the other for the business program (TheMarketingScene
I haven't spent a dime on marketing them and we have not only grown the member bases to a substantial number, but we're seeing direct enrollments as well.
I feel like i'm the only one creating these custom social networks that are aimed at the interest level. Has anyone else attempted this? If so, please share!