Not to try and steal David's thunder for first sending out the link through email, but I thought I would start a thread here for folks to post tests. We tend to be a helpful bunch of folks so I figured it would be a great way to get some good feedback. Based on the article at http://www.uie.com/articles/five_second_test/
In addition to sharing your test, I would love to see people post their findings. (take advantage of the threaded discussion to make it easy to match the test with the results.) It will be a great learning experience to see the results.
I have used a paper version of this test in the past. I have found it works best with pages that have a distinct primary purpose.
I have also used it on home pages when I want to get an idea of what people remember about the page. I like the way the automated test is worded because it asks you what page elements you remember. I think this would be useful for some home pages, especially for the homepages of smaller sub-sites. Do they remember what you want them to remember. As the UIE article mentions, users make important judgments in the first moments they visit a page.
Your thoughts? (I've had some lively debates with my usability friends on the appropriateness of this test beyond content pages)
I agree that it can give some insight on home pages: it basically tells you what's most eye-catching. But, as the UIE article infers, it's definitely more telling on content pages.
When you can clearly answer "what's the point to this page?" and not come up with "it's a gateway," then the 5-second test is much more helpful. (Much like, I might add, the usual "who is your audience?" question: if you can define that for your page and not get a long list, even better.)
That said, I think there are more useful questions you could ask with a five-second test on a homepage than "what do you remember?"
If you set it up with "what would you be interested in clicking on?" you could get some interesting insights into different constituencies, as well as the terminology you use on that page.
As I read the results coming in, it's interesting to see that not everyone is answering the question "what do you remember?" I'm getting web page critiques as well.
For example, "white space needed" and "content area needs depth" both came in the same review. Certainly good information, but doesn't fit the purpose of this particular test. If such issues with the page caused the visitor to not remember any elements on the page, then a more appropriate response would be "nothing".
"It is always important to make a good first impression! Join Aaron Blau from Converge Consulting as he covers ways to make your web content attractive to your target audience and create an authentic brand message. http://bit.ly/2zhdcIt"
"Creating and producing website content is just the tip of the iceberg. In our latest white paper, learn how to manage that content to help your website reach its fullest marketing and recruiting potential. http://bit.ly/30WJ0PW"
"A college or university website redesign is the most effective and cost-efficient way to attract and recruit new students. Download our ultimate guide to get started on your redesign today! http://bit.ly/30MmcSQ"
Cody Bryant is now a member of University Web Developers
"Join us for our next webcast with Caroline Roberts from iFactory who will be providing tips on how to improve your SEO by finding and wisely using the keywords and phrases that matter most! http://bit.ly/2zhdcIt"
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
"Join us for our next webcast with Brian Johnson from Tacoma Community College for tips on how to effectively communicate the website redesign process and move to a new CMS. Win over those key players and get your project started on the right…"
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"