University Web Developers

University Web Developers

Is anyone using landing pages for their university's online advertising? We are looking more into it and are in the trial stage for text/design/call to action.

Landing pages are considered a good idea because:
1. They make it easier to track visitors and conversion rates from ads.
2. They let you boil down your message for specific audiences coming from specific ads.
3. Less clutter and confusion than directing people to your home page.

We've tried to use follow guidelines from Copyblogger and also "Web Design for ROI" by Lance Loveday and Sandra Niehaus.

Here is our current draft of a general admissions landing page:
http://www.oc.edu/welcome/oc3/


Thoughts and ideas welcome.

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I can't give away all our secrets but,

I would test your current version vs. a form on the upper right side of the page.

I would also probably mention that in addition to the magazine that students also can talk to an admissions advisor who will answer any questions they may have. And if your "magazine" is in PDF and instantly downloadable I would probably mention that.
Ann,
I wrote a blog post just the other week about Landing Pages.

I like the design of your landing page a lot. It looks really good and you do a good job of reducing there options to keep them in the funnel to subscribe.

The only thing I would suggest is to try and get your form above the fold. I bet that would increase conversions.

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