University Web Developers

University Web Developers

We had a major redesign of our website a year ago onto a content management system and have been running Sawmill stats but are not getting the kind of information that is helpful for our marketing strategies. We'd be interested in hearing from other colleges and universities about useful software packages, beneficial features to look for, and key metrics that are helpful.
Thanks!
--sue d.

Views: 88

Reply to This

Replies to This Discussion

What kind of information are you looking for from your stats?

On a related note, I highly recommend Occam's Razor by Avinash Kaushik. This blog is an excellent resource for understanding the art of web metrics.
I've been using Google Analytics in conjunction with AWStats. Google Analytics have a lot of great reporting features and tools, however it does not give stats on non-HTML file requests (since it tracks usage by putting some script into your HTML code). That's why I also use AWStats since it reads the raw IIS logs, so I get a more complete picture of what's actually being hit on our website.
I recommend google analytics but there is another new one that looks interesting Clicky. Also, this same thread is going on, on the uwebd listserv right now too.
We're using google analytics, webstat, and awstats. I mainly use awstats to review the 404s report. I think google analytics has a lot of what we need for site analytics, but I still don't know what is meant by the numbers and how the tool defines a hit or a conversion. I'd like to take some time and really dig into that, but it's just a little too low on the priority list to spend hours on at this point. Maybe soon.
I was a WebTrends user for about 7-8 years and bought Urchin 5 a little over a year ago. I didn't have the budget at the time to be able to pay a consultant to show me how to properly set it up or use it to its full potential, or what other products could be used in conjunction with it to get the most bang for our buck.

Now that I have some extra funding available, I recently started looking for a consultant/firm that could provide 3-5 hours or so of consulting service to login into my Urchin system & poke around & figure out why some of the reports are very funky (I'm guessing something's not setup/configured right), and tell us how to track even more stuff that I'm not sure if Urchin 5 can do, or if I needed something else to compliment it.

I finally found a guy who works for POP.us who really understood what my needs were & told me what he'd be able to do & it all sounded perfect.... until they sent us a contract & my purchasing department saw it. Even though it was only for less than a $1,000 of consulting hours, as a New York State agency, we have to have certain specific terms & conditions in our contracts, and this firm would not make the NYS-required modifications. I've begged & pleaded with my purchasing folks to no avail -- it's not something we locally have the power to change. They referred me to ROI Analytics, who also said right off the bat they'd require a contract for this & wouldn't modify their terms & conditions. EpikOne told me they don't provide hourly consulting for Urchin 5 anymore.

Do you know of any other firms or individuals that would accept a purchase order and either do this without a contract or be able to make a few necessary changes to the terms & conditions section?
Thanks for all the speedy responses! More details about what we'd like to learn from stats/analytics:
- What specific geographic locations our website visitors are coming from (for planning international and domestic recruitment travel, e.g.)
- What content on our website is generating the most traffic
- What key words/phrases are bringing traffic into our site (to assist in our key word buys)
- What are our most active referral sites (to know which college directories are working for us)
- What conversion paths (to our request for info form or online application for admission, e.g.) work best
- Where are our pages failing (visitors bailing out of the site)

P.S. Hi Matt (met you in San Diego at Stamats) and thanks! -- just signed up for the listserv to see if I can catch the ongoing discussion there, too...
Well in that case, Google Analytics should do everything you're looking for. Although Matt's suggestion on "Clicky" looks interesting as well.
A friend of mine just installed clicky and it looks sweet. YOu can get file download data, it is faster. There is a compare page that has lots of info. Not gonna shut down analytics but might run both.
I checked out the comparison page, but I never trust those as they'll never show what what features they're lacking that other tools might have. I'm going to give it a try as well, and if it can do file download data, then it might be a good alternative to AWStats which is a pain to install and maintain (it uses Perl, yuck). I'll still keep google analytics running though, as I think it's good to compare metrics from multiple apps in case one misses something or skews the data somehow.

BTW Matt, I attended your session on social networking sites at HighEdWebDev in October, and have to say it was very entertaining!
It tracks file downloads and outgoing links, which I love. It also has a Spy tab, which lets you view what visitors are doing in real time. I love it so far.
It'd be interesting to run Analytics and Clicky and see how similar the data is. I know some programs out there are typically way off.
I now have one full day's worth of data to compare on three sites. Here are yesterday's total unique visitors:

Tiny site: Clicky 18, GA 21
Small site: Clicky 96, GA 126
Larger site: Clicky 444, GA 591

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Jan 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Maxwell Rowe from @mackeycreativelab as he discusses ways to help students reach their educational goals using the guided pathways model on your website. http://bit.ly/2zhdcIt"
Jan 22
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Frustrated with student retention efforts and low graduation rates? Maybe it’s time to consider the guided pathways model for your institution's website. Check out our latest white paper for all the details! http://bit.ly/38rNild"
Jan 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"OmniUpdate is excited to be in the running for a People’s Choice Stevie Award for Favorite Customer Service! If you’d like to show your support, cast your vote now! You can vote as many times as you’d like."
Jan 16
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Take a ½ hour out of your day to learn 4 important tips on keeping your website accessible! Join Ryan from Paskill Stapleton & Lord @PSandL as he shares the accessibility guidelines for your university website. http://bit.ly/2zhdcIt"
Jan 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get up to speed on GDPR and how it affects your higher ed institution and student recruitment. http://bit.ly/2YZZtRQ"
Jan 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Web governance should not be an afterthought; when it’s done right, it can actually enhance your workflow and make your job easier. http://bit.ly/33vIZU0"
Nov 8, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Exciting news... OmniUpdate has merged with Destiny Solutions! Learn more on our blog. http://bit.ly/332KSr8"
Oct 30, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Switching to a new CMS? Join our next webcast with Briana Johnson from @OSUIT to learn how to convince decentralized web content authors to tolerate the switch, actively participate, and enjoy it! http://bit.ly/2zhdcIt"
Oct 29, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Your website is the front door to your college or university. Your website design has to accommodate for the way that students interact with and use the information your institution provides. http://bit.ly/2P8VldR"
Oct 24, 2019

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service