We're exploring ways to create a custom iPad experience for our alumni magazine. I'm not really sold on Texterity, seems like a lot of pinch and squeeze needed. I like the concept a single app that pulls the latest editions of all "your" magazine subscriptions automatically such as Newsstand, the workflow looks feasible too. I'm not too sure this app is going to take off though... What are peoples' thoughts?
I just had a conversation this morning about iPad magazine targeting re: iBooks Author. The long and short of my opinion: I would only target the eBook market if I felt my web presence couldn't be any better. I do not believe in walled gardens when it comes to eBook markets, and our target demographic has little presence there (whether it's iPad or otherwise). I think it's extremely unwise to work in such a way as to tether yourself to a single platform. If I want people to get a digital version of our magazine, I want them using our magazine website where I can track and measure their interactions.
In general, I agree and my first reaction was against the concept. We actually just redesigned our alumni magazine's website and will be using feeds to push the magazine's content to our dedicated mobile site. However, I was wondering if apps like Newsstand (Apple and Android) might become a popular distribution model for "print type" publications, both for convenience and for offline viewing capabilities, especially in our alumni demographic. We won't be eliminating our print alumni magazine in the near future, but would like to explore alternate distribution models, and I'd like to see a versatile but sustainable "paperless" subscription model to bolster our standing as a "green" university.
Actually, Mike Richwalsky from JCU wrote a post about the idea on his blog (which was later quoted in the Chronicle):