University Web Developers

University Web Developers

I manage the main Twitter account for UT Austin's business school. It's been going for a year and a half, shares content from our news blog and magazine, and we have a good community there. Other units at the b-school, like Alumni Relations and the undergrad and MBA programs have also started their own Twitter feeds.

 

Our office (Communications) also runs 2 other blogs - one each about news and research on Energy and Innovation/Entrepreneurship. They have each started related Twitter accounts, but now are skeptical about the ability to grow them, so we're trying to decide if they should just tweet through the main school account that's well established.

 

Pros to this approach? We don't splinter our audience, brand unification, takes advantage of the already established followers.

 

Cons? Could lead to over-tweeting if we're essentially filtering 3 blogs to 1 outlet. I mainly follow/interact with students and alumni, but I'd imagine those subject-matter focused accounts would want to follow/interact with folks in those sectors. So they're sort of serving 2 different purposes. Also, someone interested in energy research probably doesn't care about our events or student/faculty accomplishments, 2 things I tweet about often.

 

We're brainstorming about this as a team and looking at our goals/audiences more closely, but I'm curious what anyone here might have to say. Have you had experience with this conundrum? Any user research to support either direction?

 

PS - Sorry for the lengthy post. Didn't know how to explain this more succinctly!

Views: 142

Reply to This

Replies to This Discussion

This is a great topic. Here are two excellent posts that will provide some food for thought:

http://www.web-strategist.com/blog/2009/07/15/three-ways-companies-...

http://bhc3.wordpress.com/2008/12/15/early-companies-deputizing-the...

We will need a major paradigm shift moving forward. Instead of thinking about offices participating, we need to think about people participating. It's not about having the Alumni Office or the Admissions Office involved, it's about having all their employees involved.

I have a lot more to say on this topic. I will be making a presentation at several higher ed conferences this year called "The Cluetrain Stops at Higher Ed - Will Anyone Take Delivery?". The basic premise of the "Cluetrain Manifesto" is that people don't want to talk to organizations, they want to talk to people, in a human voice. I think the 95 thesis contained in the book are applicable to higher ed. Here is a great graphic from the book: http://blog.timetrade.com/Portals/11232/images//cluetrain-rap.png.

While most organizations are not ready for this approach, IMHO this is where we are heading.
Just wanted to piggyback on Mark's great insight. We have several (around 30 that I know of) accounts on Twitter used with varying degrees of success. Every time a new one sprouts up I try and call the creator in person (I know, very 20th century). I try and stress the importance of attaching a real name to the account, even if it's just in the bio, because when it comes down to it, all social media is a conversation between PEOPLE, not between the accounts they hold.
I have multiple accounts for my institution. For me it wasn't departmental, it is more promotional for the degree programs offered.
Here is an article on how IBM's approach to social media and offers great insight into the value of having everyone in an organization participating with social media. The summary of their approach is: “We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID.”

http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spu...
Thanks for your replies, Mark and Stephanie.

Mark - I will check out these links. We definitely want individuals involved in social media, and have quite a few doing so, including a few professors. (Although it's extremely difficult to convince them they have time!) And we absolutely strive to make our accounts human and personal, even if they have a brand name. But I do have to say, a lot of people seem to think it's pretty cool that the business school is on Twitter - like they're proud of the fact that we're in that space. And then of course the question becomes that if all your company's accounts are just personal accounts what happens when those people leave?
Great question - this is something that I struggle with regularly.
Barring the fact that it would take some management, do you think having multiple offices on campus use one Twitter account is risking being labeled as a spammer? I think CoTweet would be a good tool for this but I'm not too convinced it is the best path. On the other hand, I'd hate to see our social network efforts get too fragmented. What do you think?
I think you've definitely got it right that you need to look at what your potential followers would want from following a specific twitter account. That should drive your strategy first and foremost.

RSS

Elsewhere

Latest Activity

Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our 2018 OmniUpdate User Training Conference will be held in Anaheim on March 25 - 29! Speak at OUTC and you could receive free registration. Submit your proposal today!"
Friday
Jason Brady replied to Eloine Chapman's discussion Should we migrate to https?
"We have started the move to make all our sites HTTPS. With our InCommon membership (paid by our State Chancellor's Ofice), we get free certificates, so there is no ongoing costs. In 2014, Google said they give some SEO bumps to HTTPS sites.…"
Friday
Profile IconMichael Harvey, Bill Hartley and Jeff Dobbin joined University Web Developers
Friday
Barb Iannucci replied to Eloine Chapman's discussion Should we migrate to https?
"Yep, I got the same messages. Some of our sites use SSL and we've been talking about migrating all the rest our sites for a while now. I suspect we will be doing it rather than just talking about it sooner rather than later now. :\"
Friday
Eloine Chapman posted a discussion

Should we migrate to https?

I recently got a notice from Google that in October 2017 Chrome V62 with show the warning "NOT SECURE" on all our web pages we have a input field for search. Since on most of our pages there is nothing that would require secure information I've never felt the need for HTTPS. Our class registration pages are secure but not the general information pages. The warning is going to scare people though. Are others upgrading their websites?See More
Thursday
Colleen Brennan-Barry posted a discussion

HighEdWeb 2017 Early-Bird Pricing available through July 31

It’s the last week get HighEdWeb 2017 early-bird registration pricing! When you register for the Annual Conference by the end of Monday, July 31, you save $100 — and who doesn’t love that?!Register by July 31 to save $100…See More
Jul 25
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Angela Cavaliere from Montgomery County Community College as she demonstrates how to perform user testing to improve overall web experience. Register today!"
Jul 12
Michael E Matzkin joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jul 10
Dan Bashaw commented on Mark Greenfield's group WordPress
"Hi Samuel – WordPress will be a good choice for this kind of project. Can you let us know more about what features you are thinking of adding? It seems to me that a combination of a WordPress site and tightly integrated social media channels…"
Jun 29
Samuel Omotoso commented on Mark Greenfield's group WordPress
"I am just joining this platform and i started using wordpress lately. My interest is building and interactive alumni and membership site for my university. Any willing to help out?"
Jun 29
Samuel Omotoso joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 29
Samuel Omotoso is now a member of University Web Developers
Jun 28
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Functionality of your website should be your foundation, but design is an important next step. See how design enhances your site in part two of this series. "
Jun 26
David Luhr posted a discussion

Digital Content Manager at Westminster College

Westminster College in Salt Lake City, UT is looking for a talented Digital Content Manager. Join our Agile web team and manage content for our high-traffic website, which recently won Sitefinity's Website of the Year 2016 award.View the full job description and apply today: https://www.governmentjobs.com/careers/westminstercollege/jobs/1767574/digital-content-managerSee More
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Implementing a content governance plan, complete with workflows and approvals, is essential when building a digital strategy for your site. Register for our upcoming webcast with Stamats to learn best practices for content governance. "
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Web accessibility is an important aspect of any website. But where do you start when it comes to making your higher ed site accessible? Read on to see how easy it is to begin. "
Jun 14
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Using redirects on your site when change occurs can help with SEO. Find out more about how to handle reorganization and redirection in our latest blog post. "
Jun 1
Johnathan F Kelly is now a member of University Web Developers
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Jun 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service