University Web Developers

University Web Developers

Position Title:  Associate Director of Marketing and Communications

Department:  Communications (within the Chancellor’s Office)

Reports to and Supervised by:  Communications Director

Position Supervises:           N/A

FLSA Status:  Exempt

To Apply: http://jobs.tbr.edu -> Central Office Jobs

Major Functions:

The Associate Director of Marketing and Communications is primarily responsible for proactively planning and implementing the marketing and communications strategies for Tennessee’s Community Colleges, but will also assist the Communications Director with communications- and marketing-related projects and activities on behalf of the TBR System. The Community Colleges work will entail managing centralized messaging to key audiences about the value and benefits of Tennessee’s community colleges and planning to enhance the colleges’ image by coordinating messaging and marketing. The person in this role will work closely with the Communications Director, the Vice Chancellor for Community Colleges, and the marketing/communications directors at each of the community colleges to create focused and effective marketing messages and communications (media and public relations, web site content, marketing plans, graphic style management, advertising, social media coordination) for all relevant media and the Tennessee’s Community Colleges website. The person in this role will also periodically serve as the spokesperson for the Community College System for the media and may, on occasion, do the same for the TBR System.

Responsibilities:

 

Responsibilities related to the office:

% of Time

Essential / Marginal

Develops and implements marketing and communications plan (includes strategic planning, brand identity, web site content, graphic style management, advertising, etc.) Manages centralized messaging and maximizes efficiency by coordinating system marketing messages and efforts.

50

Essential

Writes press releases/manages PR communications related to community colleges on system-wide level.

20

Essential

Coordinates communications efforts (media and public relations, social media coordination)with campus PR staffs as well as institution and system leaders. Offers expertise and guidance for individual institution efforts.

10

Essential

Provides communications and marketing support for TBR system levelfor the Communications Director.

15

Essential

Manages new consultant and vendor contracts related to community college system and other tasks as assigned.

5

Marginal

 

 

Knowledge, Skills,  Abilities:

  • A deep understanding of marketing research, planning and implementation
  • Demonstrated excellent professional communication skills related to public relations and media relations
  • An understanding of and experience working with social media and web content for an organization or client
  • Ability to coordinate messaging and marketing efforts among multiple stakeholders for a common purpose
  • Vendor relations experience and negotiation skills
  • Experience with budget development, management and planning
  • Strong leadership skills and confidence that comes with knowledge and experience
  • Ability to manage multiple projects and competing priorities
  • Demonstrated knowledge of Associated Press writing style and understanding of media needs and requirements

Minimum Qualifications:

  • Bachelor’s degree in public relations, communications or marketing related fields PLUS a minimum of 7 years of increasingly responsible experience in a related field
  • OR master’s degree in public relations, communications or marketing related fields PLUS a minimum of 4 years of increasingly responsible experience in a related field
  • Demonstrated excellent professional communication skills related to public relations and media relations
  • Knowledge of Associated Press style guidelines

Preferred Qualifications:

  • Experience working in or with higher education institutions
  • Experience working in or with a community college
  • Experience working with social media in a professional capacity
  • Photography and videography experience, including editing capabilities
  • Working knowledge of Internet/web tools

 

Salary Grade:  13 

About the TBR

The Tennessee Board of Regents (TBR) system consists of 46 institutions with a combined annual enrollment of over 200,000 students, making it the nation's sixth largest system of public higher education. TBR's six state universities, 13 community colleges, and 27 technology centers offer classes in 90 of Tennessee's 95 counties. The TBR system is a $2.2 billion per year enterprise.

The mission of the Tennessee Board of Regents system is to educate more Tennesseans in order to provide Tennessee with the workforce it needs for sound economic development. Our technology centers are exclusively focused on workforce development, which is also a major emphasis in our community colleges. The latter also provide degrees designed for transfer to a university. At our universities, the priorities are student preparation and research, with five of our six universities granting doctoral degrees.

This section of the website includes general information about the Tennessee Board of Regents system, what it does, how it operates, its board and staff, its human resources operations and its reports and publications.

To Apply: http://jobs.tbr.edu -> Central Office Jobs

Views: 77

Attachments:

Reply to This

Elsewhere

Latest Activity

Jeff Walberg posted a photo
14 minutes ago
Profile IconDoug Kern, Melisa T Haggerty, Jeff Hilyard and 32 more joined University Web Developers
14 hours ago
Colleen Brennan-Barry posted a discussion

Call for 2014 HighEdWeb Regional Conference Hosts

Have you attended one of HighEdWeb’s regional conferences, or heard the great buzz about the regionals, and thought that your institution would be an ideal future conference host? Then we invite you:Submit a proposal by June 30 to host a 2014 HighEdWeb regional.“Planning a regional event, while work-intensive, gives both planning committee members and conference attendees an incredible…See More
20 hours ago
Anne Swinton joined Stewart Foss's group
20 hours ago
Anne Swinton commented on Brent Hoard's group Sitecore
"We are about to implement Sitecore in the next few months, so I'm hoping to find some useful info here for our transition. We are currently in Ironpoint/Active CMS."
20 hours ago
Anne Swinton joined Brent Hoard's group
Thumbnail

Sitecore

For users of the Sitecore CMS
20 hours ago
Erik Hagen replied to Chris Lewinski's discussion Success metrics for web CMS implementation?
"As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues…"
yesterday
Liz Snow commented on Debbie's blog post Web CMS evaluations project
"Later this year, we plan to re-evaluate our CMS also.  I would be interested in material you were able to gather to support you such as the samples from Holly and/or the information from Miz."
yesterday
Erik Hagen replied to Kathy Jensen's discussion Content: Header and Footer
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
yesterday
Peter Sawyer left a comment for richeleine gandon
"Hi Richeleine,  Looks like your account is being used to send out spam. If you check your comments, your account has left the same comment for many others. Also, your website throws a 404.  Here is something good to think about…"
yesterday
Mark Greenfield's video was featured

HighEdWeb '13 Annual Conference - Buffalo Style

Much like #marks911 the HighEdWeb Annual conference is a beautiful thing to behold. http://2013.highedweb.org Get to Buffalo this October to network, share, ...
yesterday
Mark Greenfield posted a video

HighEdWeb '13 Annual Conference - Buffalo Style

Much like #marks911 the HighEdWeb Annual conference is a beautiful thing to behold. http://2013.highedweb.org Get to Buffalo this October to network, share, ...
yesterday
Daniel Bashaw replied to Daniel Bashaw's discussion What tech do you use for remote presentations?
"Thanks – I've also heard mention of Adobe Connect as a tool the #PSEWEB conference organizer has used successfully in the past -- I'll check it out as an option."
yesterday
richeleine gandon left a comment for Jesse Racine
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Géna Thompson
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Ed Hillis
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Erin Leavitt
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Sara Leavitt
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Brian Rogers
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday
richeleine gandon left a comment for Sheila Lefor
"Hello Dear, I will like to get acquainted with You, I have something Special to share with You, Contact me via email: richeleine.gandon@live.comMiss Richeleine."
yesterday

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2013   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service