Assoc Dir of Marketing and Communications

[Matthew Gann]

Position Title:  Associate Director of Marketing and Communications

Department:  Communications (within the Chancellor’s Office)

Reports to and Supervised by:  Communications Director

Position Supervises:           N/A

FLSA Status:  Exempt

To Apply: http://jobs.tbr.edu -> Central Office Jobs

Major Functions:

The Associate Director of Marketing and Communications is primarily responsible for proactively planning and implementing the marketing and communications strategies for Tennessee’s Community Colleges, but will also assist the Communications Director with communications- and marketing-related projects and activities on behalf of the TBR System. The Community Colleges work will entail managing centralized messaging to key audiences about the value and benefits of Tennessee’s community colleges and planning to enhance the colleges’ image by coordinating messaging and marketing. The person in this role will work closely with the Communications Director, the Vice Chancellor for Community Colleges, and the marketing/communications directors at each of the community colleges to create focused and effective marketing messages and communications (media and public relations, web site content, marketing plans, graphic style management, advertising, social media coordination) for all relevant media and the Tennessee’s Community Colleges website. The person in this role will also periodically serve as the spokesperson for the Community College System for the media and may, on occasion, do the same for the TBR System.

Responsibilities:

Responsibilities related to the office:	% of Time	Essential / Marginal
Develops and implements marketing and communications plan (includes strategic planning, brand identity, web site content, graphic style management, advertising, etc.) Manages centralized messaging and maximizes efficiency by coordinating system marketing messages and efforts.	50	Essential
Writes press releases/manages PR communications related to community colleges on system-wide level.	20	Essential
Coordinates communications efforts (media and public relations, social media coordination)with campus PR staffs as well as institution and system leaders. Offers expertise and guidance for individual institution efforts.	10	Essential
Provides communications and marketing support for TBR system levelfor the Communications Director.	15	Essential
Manages new consultant and vendor contracts related to community college system and other tasks as assigned.	5	Marginal

 

Knowledge, Skills,  Abilities:

• A deep understanding of marketing research, planning and implementation
• Demonstrated excellent professional communication skills related to public relations and media relations
• An understanding of and experience working with social media and web content for an organization or client
• Ability to coordinate messaging and marketing efforts among multiple stakeholders for a common purpose
• Vendor relations experience and negotiation skills
• Experience with budget development, management and planning
• Strong leadership skills and confidence that comes with knowledge and experience
• Ability to manage multiple projects and competing priorities
• Demonstrated knowledge of Associated Press writing style and understanding of media needs and requirements

Minimum Qualifications:

• Bachelor’s degree in public relations, communications or marketing related fields PLUS a minimum of 7 years of increasingly responsible experience in a related field
• OR master’s degree in public relations, communications or marketing related fields PLUS a minimum of 4 years of increasingly responsible experience in a related field
• Demonstrated excellent professional communication skills related to public relations and media relations
• Knowledge of Associated Press style guidelines

Preferred Qualifications:

• Experience working in or with higher education institutions
• Experience working in or with a community college
• Experience working with social media in a professional capacity
• Photography and videography experience, including editing capabilities
• Working knowledge of Internet/web tools

 

Salary Grade:  13 

About the TBR

The Tennessee Board of Regents (TBR) system consists of 46 institutions with a combined annual enrollment of over 200,000 students, making it the nation's sixth largest system of public higher education. TBR's six state universities, 13 community colleges, and 27 technology centers offer classes in 90 of Tennessee's 95 counties. The TBR system is a $2.2 billion per year enterprise.

The mission of the Tennessee Board of Regents system is to educate more Tennesseans in order to provide Tennessee with the workforce it needs for sound economic development. Our technology centers are exclusively focused on workforce development, which is also a major emphasis in our community colleges. The latter also provide degrees designed for transfer to a university. At our universities, the priorities are student preparation and research, with five of our six universities granting doctoral degrees.

This section of the website includes general information about the Tennessee Board of Regents system, what it does, how it operates, its board and staff, its human resources operations and its reports and publications.

To Apply: http://jobs.tbr.edu -> Central Office Jobs