We're a small Christian liberal arts college in Canada. We're about to begin a small social media campaign (a series of Facebook and Google ads targeting American students and prospective students for three specific programs), and we're looking for some advice on landing pages.
We've decided that each ad will have its own landing page so we can track the success of our ads. We'll use a customizable template for each page that will include some basic information about the school/program and prompt the student to submit his/her contact information before gaining access to the rest of our website.
We're wondering about the kinds and volume of information we should include on a landing page. How much information is too much? What's essential? Should we include tuition information?