We are in the process of building a new news site. The system will be fine. The problem we are having is combining the operations of our department (Web Communications) with the other department that has some share in creating news on the web (Publications) to create the process behind maintaining it and what the vision is for it. We need to define roles and responsibilities for the new news site for a group of people that come from multiple departments, and from different backgrounds and philosophies. And we need to find a way to create a fluid, flexible site that embraces a diversity of content types. I am looking for any help/perspective/insight from people at other universities that have blended different groups to create a team responsible for editorial content on the university site (e.g. news stories, blog posts, social media, videos, audio slideshows, event listings, videos, etc.).
Here is some of our particular backstory:
- I am technically "Managing Editor of Web Communications" and oversee an online news product, events, social media, some blog channels and multimedia. Publications has a "News Editor," who is solely responsible for their online news product, which contains some multimedia. We have very similar responsibilities and purviews -- we each have deeds to the same house, you might say, and have some different (though some shared) ideas about how to decorate.
- Two distinct online news publications, one operated out of each department, have been around for years and years. With the launch of this new system and site, one new single online news presence will emerge. One of the news publications was, for decades, a print publication that migrated online as a cost-saving maneuver.
- Our current news page is not really a site, but rather a page that aggregates the highlights from our respective news channels and links to/feeds from other news properties on campus.
- The Publications group is older, more entrenched, and more magazine-based in their way of thinking (they also publish various alumni magazines). My group is newer, younger and while our editorial staff comes from a journalism background, we are very "web" in our way of thinking about content.
Thanks for any help,