University Web Developers

University Web Developers

Does anyone have a recommendation for a general-purpose email marketing package that can be used by any department on your campus?

At SUNY Fredonia, we currently use Admissions Lab for recruiting outreach. Our School of Music and the Rockefeller Arts Center both use Constant Contact, HOWEVER, they each use separate CC accounts, so there is no simple means of sharing their (overlapping) constituencies/audiences. PR, Alumni and University Advancement/Fundraising use separate systems. We have not yet found a single solution that do the following:

BUSINESS GOALS/WISHLIST:
We would like to manage all outgoing bulk email sent from SUNY Fredonia using one single email provider so that we can:

1) Provide ALL email recipients (anyone who receives bulk email from our institution) with a single interface of all topics to make it very simple to subscribe/unsubscribe from any given topic area of their choosing (music, arts, alumni, parents, etc.)

2) Allow all campus departments to share/manage a single contact pool of all known contacts from a single, large database, BUT tag/flag or segment their own audiences for easy reporting, etc.

Any thoughts and discussion are appreciated.

Also, if this topic has been addressed before on UWEBD, can someone point me to a link to the topic/discussion?

Views: 197

Reply to This

Replies to This Discussion

Do you intend to integrate your house DB with the system, so you can import users from various constituency lists such as alumni or students or parents too?  These then further broken down into micro targeted groups, such as "all sophomore parents" or "all alumni of the basket weaving program?"  If so, you need one of the vendors that can integrate well with your peoplesoft, datatel or banner type systems.

 

We use Harris (an Alumni / Advancement focused company) for our integrated emails and also use Benchmark for general sends.  We have integrated all Athletics Marketing into the Harris system, along with Parent, Alumni and Advancement emails.  What is missing is the Admissions part, but there is resistance to merging the two processes (for some good reasons we could discuss at length offline).

 

Scott B

Thanks for the reply, Scott, and the recommendation for Harris. We use Harris for our alumni directory and alumni address verification, but now I'll look at their bulk email services, too! Thank you.

I'm fairly certain that we'd look at the possibilities for imports and backend integration with Banner, etc.

Yes, I can see Admissions keeping their standalone system... but we are VERY interested in moving everything else into a single system to (dramatically) improve our customer experience and reduce silos/islands of contact info for music, arts, giving, alumni, etc.

Thanks again for the advice!

RSS

Elsewhere

Latest Activity

Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with April Buscher from Montana State University Billings to learn how blind readers and people with hearing impairment view and read your website and how you can make it accessible to them. http://bit.ly/2zhdcIt"
Wednesday
Amanda Lawson joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Aug 9
Amanda Lawson posted a photo

Amanda Lawson

Amanda Lawson, Web Content ManagerCommunity College of Allgheny County
Aug 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"High schoolers spend more time on their digital devices than they do sleeping, doing homework, or participating in extracurricular activities. So how do you make your message stand out to them? #eexpect http://bit.ly/2MOIIWC"
Aug 8
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Want to increase digital engagement with high school juniors and seniors? Join our next webcast with Stephanie Geyer from Ruffalo Noel Levitz as she shares new data from the 2019 E-Expectations Trend Report on email, paid media, and social media…"
Jul 31
Charlie Holder joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
Jul 26
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Is your website in compliance with the new WCAG 2.1? Join our webcast to learn various accessibility guidelines, what’s new in 2.1, and more! http://bit.ly/2zhdcIt"
Jul 22
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Even though GDPR has been in effect for over a year, many U.S. colleges and universities are still struggling with how best to implement the rules. We’re here to help. http://bit.ly/2YZZtRQ"
Jul 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Does your college or university website meet the new WCAG 2.1 accessibility standards? http://bit.ly/2JBXD3s"
Jul 12
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Eric Turner from Mt. San Antonio College, who will share easy steps to make your website GDPR compliant. http://bit.ly/2zhdcIt"
Jul 10
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"It is always important to make a good first impression! Join Aaron Blau from Converge Consulting as he covers ways to make your web content attractive to your target audience and create an authentic brand message. http://bit.ly/2zhdcIt"
Jun 19
Jon Shaw posted a discussion

email obfuscation

Anyone using a javascript or php email obfuscation library that is effective for spam defense?See More
Jun 11
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Kelly Bostick from University of Arkansas who will provide some great tips on ways to ensure that all of your digital content is accessible. http://bit.ly/2zhdcIt"
Jun 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Creating and producing website content is just the tip of the iceberg. In our latest white paper, learn how to manage that content to help your website reach its fullest marketing and recruiting potential. http://bit.ly/30WJ0PW"
May 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A college or university website redesign is the most effective and cost-efficient way to attract and recruit new students. Download our ultimate guide to get started on your redesign today! http://bit.ly/30MmcSQ"
May 28
Cody Bryant is now a member of University Web Developers
May 20
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Rachael Frank from Gravity Switch to learn how to organize your content and messaging for a website redesign. http://bit.ly/2zhdcIt"
May 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Capitalize on content by creating an editorial calendar for your college or university website. Here’s how: http://bit.ly/2WCauaY"
May 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A soft launch of your website redesign is well worth the extra time. Find out why. http://bit.ly/2LfeigX"
May 2
Linda Faciana posted a blog post

Webcast - Website Redesign | The importance of using content inventories

Join us for our next webcast with Laura Lehman from Eastern Mennonite University to learn how to effectively use Google Sheets during a website redesign and migration! http://bit.ly/2zhdcItSee More
May 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service