Our college is re-launching our website this summer. The new version is built in Drupal 7. We have about 50 degrees from seven departments here on the Purdue main campus and eight statewide locations.
Anyone want to give it a quick look and provide any constructive criticism?
Our goals were: focus on prospective students, mobile friendly, seo optimized, organized for recruitment.
Thanks for any feedback you provide. We know it's not perfect, but neither is our current website :)
Digital Marketing Manager
Purdue University College of Technology
New site testing URL: https://www3.tech.purdue.edu
I took a look at that site tonight. Here's a couple thoughts:
1. Bottom nav is very text heavy. Lots and lots of words. I understand why you need all those links/options...but it just is in such stark contrast with the imagery near the top of the page.
2. Slideshow/Image Slider. Seems like everyone uses these now...but as someone who has no previous experience with your institution, I'm not sure what they're for (or why I should click on them to get more information).
3. 9 Statewide Locations graphic. I'm wondering if having the "9" on the left side of that copy instead of the right would read/flow just a little better. When I saw the page for the first time, I read "Statewide locations where you can get your degree," then thought: "what's that 9 for?" :-) My mind's as sharp as a butter knife, so I eventually figured it out...ha! But at least for me, it would have made more sense to have the "9" left of that block of copy.
4. Image optimization. A lot of the imagery used on the site is a lot bigger (file size) than it needs to be. Doesn't matter on screaming-fast on-campus servers! But at a percentage of people's homes and/or for mobile content delivery (phones, tablets, etc.), reducing the total KB needed to fully display a page would help. For example, the current info-graphic-about-cot.png file. 31,701 bytes. A quick application of some batch optimization techniques using a free tool such as PNGSlim gets that image down to 18,558 bytes (attached). A savings of 41 percent.
Not sure if that is useful to you...but those were a few things I saw when looking at the re-design. Best of luck!
I just took a quick look - from a prospective student point of view. The first thing I want to know about is your degrees, so I hit that link under "Prospective students." I saw that the first degree listed says it's "available at: WL." Not having any idea what WL is (since I don't know your locations and don't live in your state), I clicked on it to see what it means. The page it takes me to says nothing about WL. I'm confused. You're making me work to hard to figure out what WL is. In fact, when I do go to the "Locations" page, there are no matching abbreviations for those locations, so I have to continue to work to figure out what WL is (I'm not working hard, but I would prefer to see the same abbreviation graphics along with each spelled out location).
I'm currently fighting a similar campus labeling war. I think it's often easy for the main campus (which I'm assuming WL is) to assume everyone knows where that campus is, that it's the main campus, and what it's called.
Hope this is somewhat helpful!
Your use of color is great. Especially on this page https://www3.tech.purdue.edu/degrees. I'm curious to know the logic of the background color for the degree programs. At first I assumed it was alpha but that didn't hold.
Couple of ideas here. 1) At the top have a tag option for each location (and maybe put this on a map - or add a map with those cool location dots) to eliminate or sort options below. 2) I love the font BebasNeueRegular but I don't think it is readable as font-weight: bold. I clicked that off and it still looks awesome. The font itself as a heading has enough derivation from the paragraph text. Side note: I'll bet you picked that font after you had different one as a heading that was already bold. Another option would be to keep the bold and add letter-spacing. 0.03em seems to do the trick. But you will have to fix your footer widths because "College of Technology Events" breaks to another line. Te first col in the footer needs about 35% instead of the equal 25% then downsize the remaining three cols. This also seem to alleviate some of Derek Tonn's concerns about it looking wordy (and with out removing any words)
Kudos for asking for constructive criticism. Hope this helps.