We are in redesign mode for several sites, including the University of Minnesota home site. We've determined this would be a good time reevaluate the standard web header and footer that we require for all UofM websites. The issue is how.
We've made decisions in the past about what links go in the header and footer based on what kinds of items are globally useful. Simple enough. But...we will also be launching a new and improved web portal next year and the push from management is toward the elimination or reduction of internal links on what is supposed to be our externally-focused site.
I need to figure out how to evaluate the links we currently offer in our header and footer and what links we might want to add for the next iteration.
How do you determine your header and footer links? For those of you using the larger footers, why did you make that choice? Are people using all those links?
Thanks for your insight!
For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current homepage. That provides great leverage for removing links that might be politically sensitive. As for adding new links, we considered what was important for prospective students while keeping it as minimal as possible. We plan to go from a 100+ link megamenu to 6 simple tabs. Audience landing pages will act as junk drawers for internal needs (students, faculty, staff, etc).
Our footer has evolved over the years, from minimal to a fat footer, and back to minimal. Stuffing content down there like news and events never got any traction, but surprisingly the "jobs" link gets a ton of attention. We plan to keep it minimal.