I'm just curious what other schools have been doing in regards to contests on their "official" university Facebook pages.
Specifically, has anyone done a "Congratulations to our Nth fan, John Doe"-type contests? If so, how did you determine who was your Nth fan? As far as I can tell, there isn't a built-in way to figure out who is, say, fan #4999 vs. fan #5000 (short of manually clicking through the list of all fans 20 at a time, counting in reverse back to fan #1...not something I would wish upon my first enemy).
Beyond that, though, any ideas for ways to better engage our Facebook fans through the use of contests would be greatly appreciated.
Manager of Web and Electronic Communications
Ohio Wesleyan University