University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Tags: email, mobile, newsletter

Views: 197

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Your content management system requires certain functionalities and services; one being ongoing support. See how OmniUpdate delivers in this blog post! "
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to California Lutheran University on their new responsive website! Check it out: www.callutheran.edu www.callutheran.edu"
Tuesday
Scott Dewar is now a member of University Web Developers
Tuesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Still need to register for the eduWeb Digital Summit? Use discount code ECD2015 to get a $100 discount! "
Jun 25
Louise Ryan posted a discussion

Please take a moment to complete the 2015 Higher Education Web Survey

Have your say in the 2nd Annual T4 Higher Education web survey and be in with a chance to win £/$/€ 100 Amazon voucher. It's open to all IT & Marketing professionals who work in Higher Education & it only takes 2 minutes; enter hereSee More
Jun 25
Profile IconBlaine Herman, Christy Hill and Theresa Rumjahn joined University Web Developers
Jun 20
Profile IconEric Swearengin and Kathy Henning joined University Web Developers
Jun 18
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Three cheers for SUNY Alfred State College joining the OmniUpdate family!"
Jun 18
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New blog post! Check out this recap of Higher Ed Live's "Communication United: Social Media and Your Website" featuring Elizabethtown College and Pepperdine University.  “Communication United: Social Media and Your…"
Jun 16
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Please help us welcome SUNY Fashion Institute of Technology to the OU Campus user community! "
Jun 12
James Trotter is now a member of University Web Developers
Jun 10
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OmniUpdate Director of Implementations, Marcel Ayers, discusses responsive design frameworks and tries to answer: Is one framework better than the rest?  "
Jun 10
Profile IconKevin M. Lindsay, Breanna Scott and Dan Anderson joined University Web Developers
Jun 8
Colleen Brennan-Barry posted a discussion

The HighEdWeb 2015 Schedule is Now Available

We’re thrilled to share that the HighEdWeb 2015 Annual Conference schedule is live! http://2015.highedweb.org/schedule/This year we’ll be gathering in Milwaukee, Wis. on October 4-7 to learn from a stellar lineup of speakers, with 70+ sessions in six tracks. There is something for everyone: programmers, strategists, developers, designers, content creators, social media managers, and everyone in between!Session tracks…See More
Jun 5
Andrew Breshears posted a discussion

Web Designer opening - Stillwater, OK

Job SummaryThis position supports and maintains Oklahoma State University's web presence by providing web development and design expertise system-wide. Serves as web support for Oklahoma State University.  Job duties includeFacilitating content management system training Holding regular collaborative meetings with web administrators from across the campus.Process iSupport tickets as neededProvide assistance for campus web development issues.Providing technical support to web…See More
Jun 4
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Google recently announced that as of April 21, 2015, they are placing much more emphasis on mobile-friendliness as part of their ranking algorithm. Is your higher ed website mobile-friendly? "
Jun 3
Rod Francey is now a member of University Web Developers
Jun 3
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
" New article featured in the Higher Ed Live blog! Great Content Strategy in Higher Ed: It's All About That Base by Carol Clements "
Jun 1
David Bass is now a member of University Web Developers
Jun 1
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Eastern Michigan University College of Education's website is now mobile optimized! Get out your mobile device and check it out: www.emich.edu/coe "
May 29

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service