University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Views: 212

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Tarekegn Nibret is now a member of University Web Developers
Mar 15
Scott Dailey is now a member of University Web Developers
Mar 10
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our presenters at the 2017 OmniUpdate User Training Conference are eager to share their wisdom! See a special announcement about our esteemed keynote speaker, and find out what our presenters are most excited to share in their sessions in our latest…"
Mar 8
Profile IconJanice D Smith and Y. Boone joined University Web Developers
Mar 8
Catherine Crameri joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Feb 22
Catherine Crameri is now a member of University Web Developers
Feb 22
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"We’ll have tons of hands-on workshops at the 2017 OmniUpdate User Training Conference. Our latest blog post will show you which workshops are right for you!"
Feb 21
Songmei Han is now a member of University Web Developers
Feb 20
Colleen Brennan-Barry posted a discussion

HighEdWeb 2017: Call for Presentations is Open

The Higher Education Web Professionals Association is very pleased to announce that we are now accepting presentation proposals for the HighEdWeb 2017 Annual Conference, scheduled for October 8-11 in Hartford, CT.HighEdWeb 2017 is the conference BY and FOR higher education Web professionals who want to explore the unique web issues facing colleges and universities. Our profession is always growing, and we are looking for a wide variety of presenters and…See More
Feb 16
Eloine Chapman joined Anne Petersen's group
Thumbnail

Usability

A group for those interested in usability principles, practices, and testing.
Feb 9
Eloine Chapman replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"I see that this site is associated with a mailing list. I don't see a place to sign up for that?"
Feb 9
Eloine Chapman joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Feb 9
Eloine Chapman joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Feb 9
Eloine Chapman replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Yeah! I didn't know about the mug. I gotta go get one. I am happy to hear about OmniUpdate valuing this since we signed up a few months ago. I am still developing some templates but I can't wait to use the system."
Feb 9
Profile IconAngela Polczynski and Alan Baker joined University Web Developers
Feb 9
Jason Bryner replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Wonderful! Thanks OmniUpdate!"
Feb 8
Jamie George replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Dear person reading this, No more mugs.  How do I drink my delicious coffee now?   Sleepy webdev, JG"
Feb 7
Roberta (Robin) Sullivan replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Thank you OmniUpdate."
Feb 7
Profile IconJamie George, Doug Bluff, MsMardyWilson and 5 more joined University Web Developers
Feb 7
Andrea S Wasiura joined Michelle Cryan's group
Thumbnail

SUNY

For SUNY-related conversations. State University of New York web peeps should join. Others are welcome.
Feb 7

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service