University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Views: 214

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Now available in our OU Campus CMS, Global Search doesn’t require knowledge of navigating your website’s structure. It only requires general knowledge of the content or item you want to find. "
yesterday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"For months, you’ve reviewed templates and created, deleted, and revised content for your new redesigned website. Now it’s time to move the content. "
Thursday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Join Caroline Roberts from iFactory for our next webcast on how to audit your content for a new CMS launch. Register today! "
Thursday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Are you using your website to your utmost advantage? Learn how to realize your site’s potential and hit your enrollment goals. "
Wednesday
David Hunt is now a member of University Web Developers
Tuesday
Jon Shaw posted a discussion

GPS Campus Shuttle Tracker / Tracking Services

Hello,We are considering options for gps tracking a small group of campus shuttles (5) on a small looping route.  There are several services available such as NextBus, TranLoc, and DoubleMaps, but these offer a full-service package that could be used by a municipal authority.We would like to look at simpler options.  We basically need to see where the buses are, and a good feature would be some built-in ETA for marked stops.  One option I found is LiveViewGPS.  It doesn't have the predictive…See More
Apr 13
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Forms are a powerful tool to actively gather data from your website visitors and make informed decisions based on the results collected. "
Apr 13
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Join us for an upcoming webcast on troubleshooting accessibility issues and how to ensure a smooth site experience for all. Register today! "
Apr 12
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"A major website redesign is a lot of work, but the results can have far-reaching effects. That’s why making sure your web CMS can handle the new technologies and features included in a redesign is imperative. "
Apr 11
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"We exist solely to make our customers successful. Without satisfied customers, we’d be out of business. "
Apr 9
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"If you manage one of the million websites affected by Drupalgeddon 2, the latest “highly critical” Drupal security breach, it may be time to rethink your web CMS. "
Apr 5
David Giordano is now a member of University Web Developers
Apr 5
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"When evaluating a new web content management system, make sure to get cross-campus input and buy-in, but avoid creating more work for your coworkers. "
Apr 4
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"It’s time to put to rest the notion that one can game search engine algorithms. "
Apr 4
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Multi-tasking and constant interruptions are inevitable when working in higher ed. The Notes Gadget can help. "
Apr 3
Katie Stompor posted a discussion

Sr. Web Developer at Purdue University Northwest

The Purdue Northwest Marketing & Communication team is looking for an experienced Sr. Web Developer. Find the full job listing here: http://purdue.taleo.net/careersection/nc_3/joblist.ftl?lang=en&portal=52400108274See More
Apr 2
Katie Stompor is now a member of University Web Developers
Apr 2
Andrew Grohowski joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Mar 29
Andrew Grohowski joined James Wanless's group
Thumbnail

User Experience and Interaction Design

Share and discuss issues that focus on user-centered design.
Mar 29
Andrew Grohowski joined Brandon Tilley's group
Mar 29

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2018   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service