University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Views: 208

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"How do you get all the help your web team needs without taking a bite out of the budget? We've got the answer in today's blog post!!​​"
Wednesday
Profile IconCraig Koebelin and Evan Starr joined University Web Developers
Wednesday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn why Hope College switched from open source Drupal to OU Campus to manage its website in our new case study! "
Monday
Ronny Murahwa is now a member of University Web Developers
Apr 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Check out today's blog post for tips on how to structure your institution's website content based on student interests! "
Apr 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Ready to optimize your website visitors' search experience? Tune in this Friday to Higher Ed Live at 1PM ET and get tips on how it’s done from Utah Valley University and Oklahoma City Community College. "
Apr 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get your 2016 Gadget Challenge idea submitted for a chance to win free registration to #OUTC17! "
Apr 19
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"There’s no better time to shine than at NCMPR’s 2017 national conference in Charleston, SC! Submit your proposal by May 2 for your chance to present. "
Apr 15
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Learn about the website transformation that got University of North Carolina School of the Arts nominated for a Webby Award in our latest blog post!"
Apr 13
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Let’s show support for our fellow OmniUpdate community member and vote for University of North Carolina School of the Arts in The Webby Awards. Their site is stunning!"
Apr 12
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Does your site look stunning on desktop, but takes eons to load on mobile? Tarrant County College’s Stephen Fornal has the fix in Community college week!"
Apr 7
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Don’t play catch-up! It’s critical to focus on your web presence now rather than later. Why? Get the scoop on our blog."
Apr 6
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Introducing Module Monday, where every first Monday of the month one of our modules will be featured. Check out this month's module! "
Apr 6
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"CCCU’s 2016 Commission on Technology Conference is going to be simply amazing... Don’t miss your chance to present! Proposals due 4/15."
Apr 6
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"The deadline to speak at AMA’s Symposium for the Marketing of Higher Education in Orlando, FL is fast-approaching! Submit your proposal by 4/15."
Apr 4
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Find out what it means to “design with a crystal ball” when building a website from the ground up in our new blog post!"
Mar 31
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Welcome aboard Midland College! We are pleased to have you as part of the OmniUpdate family. "
Mar 29
John Richardson is now a member of University Web Developers
Mar 29
Brad James joined Mark Greenfield's group
Mar 28
Jeffrey Garner left a comment for Lacy Paschal
"Thanks for feedback."
Mar 28

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2016   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service