University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Views: 211

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Jeffrey Garner posted a discussion

Website Developer opening at FGCU

Details at: https://jobs.fgcu.edu/postings/3766We are implementing the OmniUpdate CMS and going through a full site redesign. This is an exciting time to be on the Florida Gulf Coast University web team!Please share this great job lead!See More
15 hours ago
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Registration for our 2017 OmniUpdate User Training Conference is now OPEN! Visit our conference website for speaker information, registration, workshops, things to do in San Diego, and other awesome stuff. "
Friday
William Hadley joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
Jan 5
William Hadley joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Jan 4
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"With registration opening soon for the 2017 OmniUpdate User Training Conference, we thought we'd spread some holiday cheer by giving you reasons to put OUTC17 on your wish list! "
Dec 16, 2016
Profile IconRonan McDonnell, David White, Adam HIlls-Meyer and 2 more joined University Web Developers
Dec 12, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Give a warm welcome to East Mississippi Community College! "
Nov 7, 2016
Profile IconAdam Arrowood, Pete Nowak, GEORGE JAMES and 1 more joined University Web Developers
Nov 1, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Do you want to present at our 2017 OmniUpdate User Training Conference but still need an idea? Today’s blog post has presentation topics and more about OUTC17! "
Oct 25, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"What should you know before building the structure of your site content? Check out today’s post inspired by mStoner!"
Oct 21, 2016
Artur Charukhchyan posted a discussion

Recommendations for an outsourced web dev company

Hello,I'm in charge of information systems at SUNY Orange, but our budget isn't currently allowing us to hire a full-time web developer, so I was looking for outsourced solutions that other institutions can recommend. We have a few PHP/MySQL applications, and will be shortly moving to OmniUpdate as far as general content management. We also have a Luminis portal.Any suggestions?Thank you in advance.ArturSee More
Oct 21, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Help us welcome Michigan Technological University to our OmniUpdate family!"
Oct 20, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our newest module, Emergency Alerts, was developed based on our customers’ feedback. Learn more in today’s blog post! "
Oct 7, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"We love when our customers succeed. Saint Louis University’s new website has been named best in class by the Interactive Media Awards. Congratulations, SLU!"
Oct 4, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Join us in welcoming Jacksonville University to the OmniUpdate family! "
Sep 29, 2016
Catherine Donnelly replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"I would support using LinkedIn for this group (and have confirmed that I am a member over there).  Generally I  follow highered topics/people on twitter, but long-range/complicated discussions are impossible on that platform. A combo of…"
Sep 27, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Jim Heiney from Lock Haven University shares his advice on how an editorial calendar can help keep your web content up to date and engaging in today’s blog post.  "
Sep 22, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"We have a new addition to our OmniUpdate family. Welcome, Cerritos College! "
Sep 21, 2016
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Emergency Alerts for OU Campus allows you to communicate with students, staff, and the community with custom website announcements. When time matters most, make sure your website is the go-to place for info."
Sep 20, 2016
Neil Joellenbeck replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"This is the first time I have been here in a long time. Selfishly, I would hope that you would be able to continue the site, but I understand realities. As I re-acquaint myself, I'm seeing a lot of value in what you have tirelessly built.…"
Sep 16, 2016

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service