University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Views: 214

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Is your campus prepared for an emergency like the fires California schools faced last week? See how California State University Channel Islands kept their campus constituents in the know during the Thomas Fire. http://bit.ly/2z29sMa ;"
Tuesday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
Tuesday
Billy Biondi commented on Lynn Zawie's group OmniUpdate
"Hi Everyone.  New user to the site.  I have a question about moving to OmniUpdate.  We're going to be switching from FarCry to Omni next year, and  I was curious if any of you have any comments/advice about content…"
Monday
Billy Biondi joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Monday
Billy Biondi is now a member of University Web Developers
Monday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Registration for the 2018 OmniUpdate User Training Conference is officially open! Visit the site for schedules, speakers, and much more. Register today. http://bit.ly/2j3J5jV"
Dec 7
Elizabeth Haddad is now a member of University Web Developers
Nov 27
German Vargas is now a member of University Web Developers
Nov 13
Rachel Burt joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Oct 30
Rachel Burt is now a member of University Web Developers
Oct 27
Will Gwin is now a member of University Web Developers
Oct 25
Todd Easter is now a member of University Web Developers
Oct 17
Profile IconJulia Easton and KATE KWAME joined University Web Developers
Oct 13
Bill Hartley posted a discussion

Job Interview Presentation Ideas

Has anyone ever asked job candidates to do a presentation as part of the interview process? We're in the process of searching for a web director, and are looking for some ideas.See More
Oct 6
Gabriel Nagmay is now a member of University Web Developers
Oct 3
Bill Hartley posted discussions
Oct 2
Geoffrey Campbell is now a member of University Web Developers
Sep 27
Colleen Brennan-Barry posted a discussion

NOW HIRING: Operations Director

Position Title:Operations Director of the Higher Education Web Professionals Association Position Overview:Reporting to the President of the Higher Education Web Professionals Association (www.highedweb.org), the Operations Director is responsible for coordinating the day-to-day operations of the Association and its volunteers. The Operations Director will work with the Board of Directors to facilitate the implementation of a strategic plan, and lay the…See More
Sep 18
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Robin Kelly from the University of Texas at Tyler as she shares tips and tricks to improve productivity as a web professional. Register today!"
Sep 11
Eloine Chapman replied to Eloine Chapman's discussion Should we migrate to https?
"Thanks Barb!"
Sep 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service