University Web Developers

University Web Developers

Our monthly parents newsletter is usually 3+ pages of copy so when it's translated into email and viewed on a mobile device it scrolls forever.  Has anyone developed any solutions to this dilemma or is it not really a problem?

I've tried to limit the copy but am told it's necessary.

I've contemplated setting up a blog and linking out to individual items but I'm personally frustrated when I have to go back and forth between my email and browser on a mobile device.

Tags: email, mobile, newsletter

Views: 173

Reply to This

Replies to This Discussion

We've gone for simple, monthly, linking to the full article but include a short description so folks can choose what to read.  Perhaps a balance of what is included in full and what should really be a link to a page with more information?

http://alums.vassar.edu/publications/newsletter/

I encourage departments to post announcements/stories on their sites, then gather together the highlights together for a newsletter -- with links to the articles online, similar to how we do the alums newsletter.  A few really like having the newsletter packed with all the content, others link to a PDF.  It's a mixed bag.

I think it comes down to goals -- I like bringing folks into the site where they'll see more information than what we include in the newsletter.  And it's a bonus when we can learn about what interests folks when we check out analytics.

I agree with Megg. Short snippets/summaries that link to the full story.

I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose what they want to hear about to make it personalized, it just seems like content that clogs inboxes. The only newsletters I've seen with decent open/click rates had lists that were opt in and very targeted.

We actually have a 45% open rate for the parents list which is opt-out.  It's the only communications about current happenings pushed to parents.  The parents website is kept very static and generic because it gets forgotten like most webpages (until we're alerted to a problem).

So you don't mind clicking back and forth between mobile email and browser client 12+ times (potentially)?  Each "story" is generally no more than 10-12 lines of info from various student affairs departments whereas the Vassar newsletter goes to vastly longer news stories.

No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what grabs their attention. Same thing if you have links to stories, there's probably only a few things that will interest them. At least that's what I tend to see in the 8 or so newsletters I help departments manage. But by linking to stories you'll give them a short, scannable email and have more data over time on what interests them.

You could try a few A/B tests with a new format and see how it performs.

I'd love to try A/B, unfortunately convincing the writer to produce 2 copies and getting a blog setup to host the material is considered a larger endeavor than it should be given the audience.

If only there were a means of hiding some lines within the email and providing a show more link as we can do in a normal browser with CSS.

Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some mobile formatting by using media queries that are read by webkit devices and ignored by desktop clients.

I was hoping Mailchimp would offer those options but so far no luck.

RSS

Elsewhere

Latest Activity

Karen Pederson replied to Emily Gravell's discussion What CMS are you using?
"We have been with OmniUpdate (OU Campus) since 2012. One of the reasons we chose OU: When I talked to universities about their CMS, in person or by phone, everyone who was with OU sounded happy. Really happy. And I feel the same. The support…"
4 hours ago
Karen Pederson posted a discussion

Ecommerce merchandise solution?

Hello,We are looking for a new third-party vendor to replace our current merchandise ecommerce platform.Here's our current site:http://www.marylhurstshop.com/Our bookstore manager thought cafepress.com might be a good solution.Can you recommend any others?Thank you,KarenSee More
6 hours ago
Dan Bashaw replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"That concern makes"
8 hours ago
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats go out to Harper College on their 2014 ACUP awards for their print and online catalog! Well-deserved!"
yesterday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Wondering why you should pick a CMS designed exclusively for higher ed? Find out in today's blog post! "
yesterday
Michael Carpenter replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"The discussion we've had around it so far concerns communications prior to as well as once the "business relationship" with the student has ceased, such as Recruitment and Alumni Relations activities. Since these activities occur in…"
yesterday
Dan Bashaw replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"Hi Michael -- Do you have any links to recent articles, posts, or PSE policy documents that put CASL in the PSE context? I find that when I discuss CASL with various departments, a common first reaction is that it 'doesn't mean us'.…"
yesterday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The OmniUpdate family just got bigger! We welcome San Diego Community College District to the OU Campus CMS user community!"
Tuesday
Michael Carpenter posted a discussion

Canada’s Anti-Spam Legislation 2014

How have Canadian post-secondary schools dealt with complying to CRTC's anti-spam legislation that is coming into effect this July? Are all out-going bulk messages managed centrally?Are all your list-servs centralized?What services are you using?Any social media implications, such as promoted posts through Facebook?Thanks.See More
Tuesday
Profile IconMichael Carpenter and Carl-Martin Nelson joined University Web Developers
Monday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Wondering how to create your own CMS gadget? Check out today's blog post! "
Apr 17
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Another new customer! We welcome Clark College to the OmniUpdate family and OU Campus CMS user community!"
Apr 16
Profile IconAndy Long, Melba Acevedo and George Fullerton joined University Web Developers
Apr 15
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We warmly welcome Dillard University to the OmniUpdate family! We're excited to have them aboard the OU Campus CMS user train!"
Apr 14
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We welcome Reynolds Community College to the OU Campus CMS user community! We're excited to have them in the OmniUpdate family!"
Apr 11
Brian Richardson is now a member of University Web Developers
Apr 10
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"New post up on the blog! Tips from Higher Education Marketing's CEO Philippe Taza on Tackling Higher Ed Digital Marketing Challenges. Give it a read and comment on your top challenges!"
Apr 9
John Jackson commented on Debbie's blog post New ICANN TLDs
"We've identified the domains we want to follow, such as .education (released at the end of March), .college, .university, and .sucks (I'm serious on the last one). The last three listed are still in the evaluation phase.  Just today…"
Apr 9
Brett Sizemore posted a discussion

Interactive Designer

APPLY AT: https://jobs.pepperdine.eduThe Interactive Designer supports Pepperdine's integrated marketing communications efforts aimed at strengthening the brand, elevating national reputation, improving recruitment, and building engagement through creative design across media including web, mobile, broadcast, print, and events.DUTIES: Directly support the creative communications needs of the University through the development and execution of integrated…See More
Apr 8
Brett Sizemore is now a member of University Web Developers
Apr 8

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service