Some faculty and staff at our college want to set up .com domain names to promote certain projects and events. Our domain is www.bucks.edu
. They propose things like www.artsatbucks.com
, rather than using bucks.edu/artsatbucks. Prior to my tenure here, domains promoting a division within our Continuing Education area, the IT Academy, as well as a couple of others, set up .com domains that point to their pages on bucks.edu.
My feeling is that these dilute branding and diminish our .edu status.
I'm looking for comments on pros and cons of allowing .com domains, and links to any policies or regulations you may have posted. Thanks.