University Web Developers

University Web Developers

Some faculty and staff at our college want to set up .com domain names to promote certain projects and events. Our domain is They propose things like, rather than using Prior to my tenure here, domains promoting a division within our Continuing Education area, the IT Academy, as well as a couple of others, set up .com domains that point to their pages on

My feeling is that these dilute branding and diminish our .edu status.

I'm looking for comments on pros and cons of allowing .com domains, and links to any policies or regulations you may have posted. Thanks.

Views: 136

Reply to This

Replies to This Discussion

Hey Steve,

Such a thing would be unthinkable here at MU, except that it happens anyway ( I would always suggest that a group use the existing .edu domain simply for SEO purposes alone.

Your domain name is already known/trusted by Google, and will make it easier for the group to dominate search in their area.

For example, one of the sites I developed was - a pediatric cranio-facial surgery clinic. Because it's on the domain, any condition + missouri brings that site very high in search results. The vast majority of traffic the site receives is from search.

You might be able to prove something similar in your case.

Also, simple conversations that remind folks that the internet is not a "push" technology, but a "pull" technology will remind them that it's ultimately up to them to let their audience know that they exist online. Having their own kingdom isn't going to help them at all.
Charlie, Thank you so much. Your reasoning and examples will be a great help in making the case.
Yeah, your .edu domain is going to have so much authority, trust, and history in Google making it so much easier to rank for anything compared to a stand-alone new domain with no history and no or very few links pointing to it.
Nice points made against having a .com domain. But let's say a department/program would like to snag a .com domain to use as a marketing url. Maybe to put on printables and schwag. And what if the .com domain was simply pointed or served as a redirect? As in, their .edu url is And the pointed / redirect url was

Just saying.
I think it would be much easier to create sub domain, keeping the .edu, but allowing them for a promotion/marketing to have a and give them a splash page for their event promotion, but can link to an internal page for more information. You can give them a timeline too when it can be removed later.. or just redirect to a general events page after the event is over. Like @Bradley said, the authority of the .edu will be the dominant one.. though grabbing a .com and redirecting "can" be easier too.. but how well will the search engines index the redirecting domain versus an initial page on the site? More likely the later.
Here's an interesting article I found on the subject. It might help your position.

I agree with pretty much everybody else that's posted. I wouldn't register a new domain name just to promote certain events, unless those events are really big and independently organized, such as the Contemporary American Theater Festival ( at Shepherd University (
Good discussion here. As a student organization at Temple University, we decided to register but more for content management purposes. It was a pain to go through Temple's infrastructure to update our site, but the old page now redirects to our page, so even if someone goes to that link first, we don't lose any traffic. Search engine rankings are definitely an issue though when you are starting a fresh project.



Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners."
4 hours ago
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education."
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning."
Mar 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help."
Mar 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started."
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USA     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100!"
Jan 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Maxwell Rowe from @mackeycreativelab as he discusses ways to help students reach their educational goals using the guided pathways model on your website."
Jan 22
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Frustrated with student retention efforts and low graduation rates? Maybe it’s time to consider the guided pathways model for your institution's website. Check out our latest white paper for all the details!"
Jan 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"OmniUpdate is excited to be in the running for a People’s Choice Stevie Award for Favorite Customer Service! If you’d like to show your support, cast your vote now! You can vote as many times as you’d like."
Jan 16
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Take a ½ hour out of your day to learn 4 important tips on keeping your website accessible! Join Ryan from Paskill Stapleton & Lord @PSandL as he shares the accessibility guidelines for your university website."
Jan 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get up to speed on GDPR and how it affects your higher ed institution and student recruitment."
Jan 7

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic


© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service