University Web Developers

University Web Developers

E-Expectations 2010: What Questions Do You Have For Prospective Students

Final preparations are underway for the 2010 Noel-Levitz E-Expectations survey. For those of you not familiar with E-Expectations, it is an ongoing project to uncover the online expectations and behaviors of prospective students. This research project examines what students want to find on Web sites, as well as their attitudes toward communication mediums such as social networking, text messaging, cell phone calls, and instant messaging being used for recruitment. (see http://bit.ly/5fmEai for previous surveys)

Are there any particular topics you would like to see included in the 2010 survey?

Tags: e-expectations, recruitment, survey

Views: 18

Reply to This

Replies to This Discussion

Mark - thanks for opening this survey up to uwebd.. I have 2 recommendations.. I believe I mentioned this to Stephanie last year..

1) i would like to see a question that focuses on: would you be interested in receiving "text updates" or "mobile updates via text" from an institution in which you are interested? Updates would include notifications of events in your area, your application status, missing documents, deadline reminders, etc.

2) and based on the other questions in other discussions.. i think everyone would want to see what type of device they are using (iphone, bberry, smart phone, "basic phone).

Thanks!
I would like to see something on links and keywords.

What effect does link text play in grabbing attention and maintaining it through several pages? Do college-bound seniors go looking for a common set of words in text links?

Is it possible to get a sample of the search keywords used?
Always look forward to the NL E-Expectations findings! I appreciated the information around content last year. I would love to see what prospective students say about the content specific to imagery (what they find engaging, what they hope to SEE in the photos on an institution's web site.)
Thanks for these great ideas! More?
Oh oh... it would be very helpful to know what % of mobile phones are Web accessible.. with a data plan. Based on that information, marketing to/with the device would change considerably.
I'd like to know more information about how prospective students perceive our various outposts on Facebook.
- Groups or Pages -- Do they perceive a difference when looking at a school, how do they want to connect with us?
- class of 20xx groups -- Since the College Prowler event last year, more schools are creating their own groups now. This year some other rogue group of the College Prowler variety created a Class of 2014 group for us. I created another one called "SUNY New Paltz Class of 2014 - Official" and worried the "official" bit would scare them away. (It hasn't so far.) Curious what their take is on that, and whether they care who created/started it.
- university presence -- do they want to see a separate FB Fan Page for the admissions office(s) than the main university?
I would love to see Noel-Levitz conduct a survey for adult learners -- working professionals or those in transition coming back to universities for continuing education and advanced degrees and who are often looking for online programs.
Video...how compelling is it (assuming it is done well)? We are applying a lot of resources to produce it and want to achieve a balance.

And, what content are students really interested in in video format?
I second video. I'd like to know more about the types of videos students think are valuable.
Great. I'm back at it now and will do my best to incorporate these ideas into our new survey. Hoping to hit the field in mid to late February with preliminary results appearing later in the spring. Full presentation of findings at NCSRMR (the Noel-Levitz national conference).
I would agree with Rachel's request regarding social networks. I would also like to learn if they prefer a private social network (i.e. just for accepted students of that university) or an open Facebook Group. As well as hear how often this group is utilizing Twitter. Thanks!

RSS

Elsewhere

Latest Activity

Michael Lupi posted a discussion

Front-end Web Developer at Tufts University

Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More
yesterday
Michael Lupi is now a member of University Web Developers
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OmniUpdate will be closed tomorrow and Friday for the Thanksgiving holiday. Business will resume as usual on Monday. We wish you all a happy holiday!"
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Great to have San Diego Mesa College join us. Please welcome them to the OU Campus user community!"
yesterday
Aparna Shrivastava is now a member of University Web Developers
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Our customer, Eric Li from Wharton County Junior College, shares his experience presenting on WCJC's Faculty Website. Read it now! "
Nov 21
Pamela Riesmeyer joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Nov 21
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"The OmniUpdate family is happy to welcome Bard College at Simon's Rock! "
Nov 20
Tim Yandel is now a member of University Web Developers
Nov 20
Mahmud Rahman is now a member of University Web Developers
Nov 18
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Please help us welcome our newest customer, Butler County Community College! Thanks for joining us."
Nov 17
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Are you working to increase your institution’s ranking in search results? Read today's blog post to learn how!"
Nov 12
Ronna Johnston posted a status
"Is anyone willing to share their RFP for a Content Management System? We are pursuing a university -wide tool. Thanks in advance."
Nov 12
Jonathan Thompson posted a discussion

Front End Developer--Johns Hopkins University

The Front End Developer is part of a team that provides development, analysis of websites, web-based applications, and web-based services in support of the work of the Johns Hopkins University Office of Communications and reports to the Director of Digital Strategy.The primary duties and responsibilities of the job include:Works at high programming and creative level, demonstrating proficiency in interpreting graphic visual or interaction designs using modern web standards and technologies…See More
Nov 11
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"There’s still time to submit your Topic Table proposal for OUTC15. For more information or to submit, visit our Call for Proposals page. Don't miss your chance to receive ½ off registration.The deadline for submissions is…"
Nov 10
Jonathan Thompson is now a member of University Web Developers
Nov 10
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Have you seen The University of South Alabama’s awesome News System? It’s responsive! southalabama.edu/news"
Nov 7
richard ota joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Nov 6
richard ota joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
Nov 6
richard ota joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Nov 6

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service