University Web Developers

University Web Developers

E-Expectations 2010: What Questions Do You Have For Prospective Students

Final preparations are underway for the 2010 Noel-Levitz E-Expectations survey. For those of you not familiar with E-Expectations, it is an ongoing project to uncover the online expectations and behaviors of prospective students. This research project examines what students want to find on Web sites, as well as their attitudes toward communication mediums such as social networking, text messaging, cell phone calls, and instant messaging being used for recruitment. (see http://bit.ly/5fmEai for previous surveys)

Are there any particular topics you would like to see included in the 2010 survey?

Tags: e-expectations, recruitment, survey

Views: 23

Reply to This

Replies to This Discussion

Mark - thanks for opening this survey up to uwebd.. I have 2 recommendations.. I believe I mentioned this to Stephanie last year..

1) i would like to see a question that focuses on: would you be interested in receiving "text updates" or "mobile updates via text" from an institution in which you are interested? Updates would include notifications of events in your area, your application status, missing documents, deadline reminders, etc.

2) and based on the other questions in other discussions.. i think everyone would want to see what type of device they are using (iphone, bberry, smart phone, "basic phone).

Thanks!
I would like to see something on links and keywords.

What effect does link text play in grabbing attention and maintaining it through several pages? Do college-bound seniors go looking for a common set of words in text links?

Is it possible to get a sample of the search keywords used?
Always look forward to the NL E-Expectations findings! I appreciated the information around content last year. I would love to see what prospective students say about the content specific to imagery (what they find engaging, what they hope to SEE in the photos on an institution's web site.)
Thanks for these great ideas! More?
Oh oh... it would be very helpful to know what % of mobile phones are Web accessible.. with a data plan. Based on that information, marketing to/with the device would change considerably.
I'd like to know more information about how prospective students perceive our various outposts on Facebook.
- Groups or Pages -- Do they perceive a difference when looking at a school, how do they want to connect with us?
- class of 20xx groups -- Since the College Prowler event last year, more schools are creating their own groups now. This year some other rogue group of the College Prowler variety created a Class of 2014 group for us. I created another one called "SUNY New Paltz Class of 2014 - Official" and worried the "official" bit would scare them away. (It hasn't so far.) Curious what their take is on that, and whether they care who created/started it.
- university presence -- do they want to see a separate FB Fan Page for the admissions office(s) than the main university?
I would love to see Noel-Levitz conduct a survey for adult learners -- working professionals or those in transition coming back to universities for continuing education and advanced degrees and who are often looking for online programs.
Video...how compelling is it (assuming it is done well)? We are applying a lot of resources to produce it and want to achieve a balance.

And, what content are students really interested in in video format?
I second video. I'd like to know more about the types of videos students think are valuable.
Great. I'm back at it now and will do my best to incorporate these ideas into our new survey. Hoping to hit the field in mid to late February with preliminary results appearing later in the spring. Full presentation of findings at NCSRMR (the Noel-Levitz national conference).
I would agree with Rachel's request regarding social networks. I would also like to learn if they prefer a private social network (i.e. just for accepted students of that university) or an open Facebook Group. As well as hear how often this group is utilizing Twitter. Thanks!

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get the scoop on snippets in the new post up on the blog! "
13 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New blog post from Kate Browne, Technology Trainer at Illinois Wesleyan University! The Welcoming Website Part 1: Accessibility and Universal Design "
Jul 22
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Nevada State College went live in our OU Campus CMS! Check it out: nsc.edu http://nsc.edu/"
Jul 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Exciting news! We've released 10.3 of OU Campus which includes OU Marketplace! Read all about it in today's blog post. "
Jul 17
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Bard College at Simon's Rock's website has a great new look! New design by Lipman Hearne. Check it out: simons-rock.edu "
Jul 14
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Check out the new My Future Employee TechGirlz video featuring our very own Lance Merker! #empoweringgirls"
Jul 10
Robin Ruetenik is now a member of University Web Developers
Jul 8
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Check out the recap of Higher Ed Live's "The Higher Education Directory"! "The Higher Education Directory""
Jul 8
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Great job to Louisiana State University on their new responsive web design using OU Campus! www.lsu.edu "
Jul 7
Roma Mandzyk joined Mark Trenchard's group
Thumbnail

Adobe AEM

Users, developers, and leaders that use Adobe AEM (CQ5) for a web experience platform.See More
Jul 7
Roma Mandzyk joined Eric Hodgson's group
Thumbnail

Digital Asset Management

Best practices in managing raw photography, design files, and Web photo galleries
Jul 7
Roma Mandzyk joined Mark Greenfield's group
Thumbnail

The Future

This group will explore the future of the higher education web profession. What are the implications for our profession when you combine the current financial conditions with the ongoing (r)evolution of higher education?See More
Jul 7
L1z H1ncks is now a member of University Web Developers
Jul 6
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Your content management system requires certain functionalities and services; one being ongoing support. See how OmniUpdate delivers in this blog post! "
Jul 1
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to California Lutheran University on their new responsive website! Check it out: www.callutheran.edu www.callutheran.edu"
Jun 30
Scott Dewar is now a member of University Web Developers
Jun 30
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Still need to register for the eduWeb Digital Summit? Use discount code ECD2015 to get a $100 discount! "
Jun 25
Louise Ryan posted a discussion

Please take a moment to complete the 2015 Higher Education Web Survey

Have your say in the 2nd Annual T4 Higher Education web survey and be in with a chance to win £/$/€ 100 Amazon voucher. It's open to all IT & Marketing professionals who work in Higher Education & it only takes 2 minutes; enter hereSee More
Jun 25
Profile IconBlaine Herman, Christy Hill and Theresa Rumjahn joined University Web Developers
Jun 20
Profile IconEric Swearengin and Kathy Henning joined University Web Developers
Jun 18

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service