My school sends five editions of email newsletters monthly. Our web team would like to kill enews for several reasons:
1. Decline in readership
2. For those reading, only reading average of 1.2 stories of the 10-12 per issue
3. Not interactive
4. Takes WAY too much time for what we get out of it. (I don't have ROI #s, but suspect they'd be horrible.) I think we could spend our time for more useful things.
We'd like to send short, direct emails (1 call to action) when appropriate and use our news blog for everything else and get people to subscribe. This way we can deliver timely, relevant info and it's only one thing at a time, more interactive, easier to maintain, etc.
However, this isn't a popular idea around campus.
Is anyone else still using an email newsletter? Your thoughts? Problems? Ideas?