We just released our Facebook and Admissions white paper. It contains the results from our 2nd annual survey into how colleges and universities are using Facebook in their recruitment and yield efforts. We had 150 schools participate in this year's survey.
It's packed with great data on what admissions offices are doing on Facebook, what resources they are dedicating to these efforts, how they are promoting their presence, and what sort of impact they feel this presence has had. This year, we also added questions to find out how schools are using current students and how they're measuring the impact of their Facebook efforts.
You can download a free PDF copy at: