So, we're growing a little Facebook fan page for our institution. We're at around 2500 fans at this point.
Up until now, we've left it "locked" so that only "official" posts are allowed on the fan page's Wall.
However, I noticed while looking around at some of our "competitor" schools that most university fan pages (of the ones I looked at, at least) are "open" and allow fans to post on the Wall in addition to "official" posts.
So, I ran it by the "powers that be" around here, and it sounds like the biggest concern is how to deal with the potential for "bad publicity" if someone posts something negative/inappropriate/critical/etc. Since it is the "official" Facebook fan page for the institution, will such comments be perceived as coming from our institution in some sort of "official" capacity?
At any rate, I am personally of the opinion that we should open it up and truly make it a social media instead of a glorified bulletin board.
Does anyone have experience dealing with this sort of question (to open or not to open)? Or, does anyone know of any guidelines anywhere that deal with this sort of issue?
Thanks in advance for any help,
Manager of Web and Electronic Communications
Ohio Wesleyan University