I come from a PPC marketing background. We've been running an ad and I believe we're stuck in a bidding war, so our data is probably inaccurate. But, we aren't seeing good data. If anyone is thinking of advertising there, they need to think outside of the box with their ad (I didn't have input on creative and design, just bid management).
Thanks, Andrew. That's a good point.. my experience is the click rates are low on facebook.. creative thinking is a must. I should note that an ad does not have to be clicked for it to be effective. It can still convey a message.
Yes - I track the stats via google analytics. I setup a funnel/goal - so if the user clicks the ad, goes to landing page, then fills the online registration form - then they completed the goal - from there, we can see how many people enrolled and paid their tuition, so if 300 people applied from that facebook ad, and 100 of them actually enrolled and paid, then you had a 33% success rate.
And (100 x tuition cost) - (cost of ad + cost of man hours) = profit
We ran 3 ads for roughly two months, and we received 43 inquiries. These are people who clicked through and then took the time to fill out the request of info form. We had 3574 click throughs. So we had ~1% conversion to inquiry, however, we have yet to see any of these convert to applications, and don't expect to see apps for a little while since we have a 3-4 year funnel. So for us right now it's not in our best intrest to continue running ads.
"Hi Kimbel -- Does you manual process include a checklist and workflow documentation?
If not, it sounds to me like checklists and schedulers are your best next steps. You can structure and document what you do now, and then look at it to see if there…"
We're conducting our annual survey on Facebook and Admissions. Please take a few minutes to complete the survey at:http://www.varsityoutreach.com/FacebookSurvey/Our GoalOur goal is to explore trends related to how schools are using Facebook to reach out to prospective and admitted students.How Is the Data Used?All data will be shown in the aggregate. Answers from individual schools will not be released and will remain…See More
"wow thats amazing article .
your stuff never fails to amaze me
honestly . great work as always :D
something i would like to add in is that
the entries each year are rapidly increasing .
but i think thats cause they take the…"
Stony Brook University web team is looking for some help coding a new design. HTML5, CSS3, JQuery, Responsive Design expertise needed. If you are interested in bidding on this project, I am happy to share more details. Work would need to begin early summer. ..LynnSee More
First of all, apologies for taking so long to respond! Secondly, I am not your web developer for such an issue, but if you can find someone to pick their brain and use as a sounding board, it may be all you need. In the past, when I…"
I know you've been tasked with finding a software solution, though I'm wondering if you may need an interim step first: Does your institution have checklists covering all of the steps needed in on-boarding, relocating, and…"
I've been tasked with finding a software tool that helps manage the onboarding and exit process of new and departing faculty. Ultimately i would like this software to management faculty office interms of when resources can be removed from a particular office and when a new faculty member can be moved in with the necessary resources. This tool should have notifications and alerts so there are no conflicts with someone being removed from a office and someone being placed in a office. Does anyone…See More