Planning on putting several of them into the global footer on every page. Also thinking about adding dynamic content like latest news posts, upcoming events, sports scores, etc. Trying to jazz up the footer and reward visitors for making it to the bottom of the page. Might even pull in links to latest videos.
Have you put a value on what a social media follower or subscriber is worth? For example a unique visitor to your site might be worth $10 so you sent away $2750 in value through those 750 clicks. Obviously some of that comes back in the form of immediate back button or a search later that night or the next day but some of it will be lost forever - they don't sign up for your social media and they never come back to your site - a completely lost opportunity.
It's probably too difficult to accurately track what it costs to gain a social media follower and what a social media follower is worth though.
It's just a numbers game. First we determine what the measurable goals of the site are and how much each goal is worth. Then we take what a student is "worth" and the conversion rate from goal to student.
For example say a student is worth $10,000.
Visitors who fill out a "campus tour" on the website convert into students at 10% so we know that goal is worth $1000.
Visitors who fill out a "request information" on the website convert into students at 5% so we know that goal is worth $500.
Do that for each of your goals and set up each goal in Google Analytics with the appropriate $ amount. Then in GA the goal reports you have a report for total goal value. Divide that number by the number of visitors to get per visitor worth. However it's important that you segment the number of visitors number. If you have a section of your site for current students you do not want to include that traffic because they'll never fill out any of the prospective student goals. Our blackboard log in page is the most visited page on the site - obviously those are existing students so I create an advanced segment to exclude those visitors. And our job listings (for faculty/staff) is the second most visited section so I exclude those visitors also. And our GA reports filter out most internal traffic by IP address.
It's probably going to be a bit more work for a traditional university. We're private for profit so we don't have a lot of sections on our websites that aren't focused on getting a prospective student to request some information. For a traditional school I'd image athletics would get huge traffic but not generate too many new students (or maybe it does?), current students, campus events, etc...could probably also be segmented out.
We put social media links right on our homepage and the response has been tremendous in terms of engagement. Prospectives are hungry for information and connection to their future alma maters and providing that via Twitter, Facebook and the rest really seem to make a difference when they are selecting which colleges to visit and seriously apply for. The connection carries forward as students and parents all want to know the latest happenings on campus.
"Join our next webcast with Maxwell Rowe from @mackeycreativelab as he discusses ways to help students reach their educational goals using the guided pathways model on your website. http://bit.ly/2zhdcIt"
"Frustrated with student retention efforts and low graduation rates? Maybe it’s time to consider the guided pathways model for your institution's website. Check out our latest white paper for all the details! http://bit.ly/38rNild"
"OmniUpdate is excited to be in the running for a People’s Choice Stevie Award for Favorite Customer Service! If you’d like to show your support, cast your vote now! You can vote as many times as you’d like."
"Take a ½ hour out of your day to learn 4 important tips on keeping your website accessible! Join Ryan from Paskill Stapleton & Lord @PSandL as he shares the accessibility guidelines for your university website. http://bit.ly/2zhdcIt"
"Switching to a new CMS? Join our next webcast with Briana Johnson from @OSUIT to learn how to convince decentralized web content authors to tolerate the switch, actively participate, and enjoy it! http://bit.ly/2zhdcIt"
"Your website is the front door to your college or university. Your website design has to accommodate for the way that students interact with and use the information your institution provides. http://bit.ly/2P8VldR"
"Join us for our next webcast with OmniUpdate CEO Lance Merker, who will delve into key insights about Generation Z’s online search behaviors to help you refine your school's web marketing strategy. http://bit.ly/2zhdcIt"
"Our newest guide will help you learn what it means to be accessible, how to implement accessibility best practices, quick fixes to try as well as a long-term plan, plus tools to help you in your website accessibility efforts. Download it now!"
"Are online forms more efficient? Learn how El Camino College used Formstack to create online forms that expedited processing, improved communications, increased transparency, and promoted accountability across campus. http://bit.ly/2zhdcIt"
"If you’re struggling with web challenges such as accessibility, SEO, design consistency, workflow, content governance, or how to start a website redesign, you’re not alone. Join our next webcast to learn how other higher ed institutions…"