University Web Developers

University Web Developers

Quick poll for those of you who have feature stories on your university's primary home page:

1) How often are the stories updated?
2) Who is responsible for writing the stories?
3) How many people in total are involved in the process from writing to designing to Web production to get these stories up/changed?

Can you include your URL in your response?

Thanks! :)

* Follow-up question: Can you describe your technical implementation of this feature?

Views: 178

Reply to This

Replies to This Discussion

1. the spotlight story on the home page every Friday and smaller news items daily except for occasional slow times.

2. We have two news guys and they have an interface we built to add news to the home, prospective student, current student and fac/staff pages. One of them handles the news items and they tag team it.

3. One news guy and the photographer (photo guy for spotlight only). Id the database admin interface has problems, Web developer gets involved.

www.unco.edu
Great questions, Rachel.

URLs:
University Home page (in OmniUpdate): http://www.fredonia.edu
News Portal (in DNN): http://ww2.fredonia.edu/news

1) We update the large center image/story/caption once per week, usually on Monday or Tuesday. We update the news headlines on our homepage (in the lower right and right sidebar) every 1-2 days.

2) Stories are written by the Public Relations director, two part-time writers, and several student PR interns. The stories are written for the for the News Portal, which then feeds the University Home page with headlines and a right-hand bar with major events and marketing stories (rankings, etc). Our rationale for emphasizing news content so prominently on the university homepage is that we want to tell people both on campus and off-campus what is happening right now, rather than make hard sell marketing-type content -- resulting in a homepage is refreshed regularly with content that is relevant to our campus community AND it tells what we feel is an honest, relevant, timely story for marketing purposes --> a snapshot of the campus at the moment.

3) We have 5-6 writers for the News Portal in DNN, and two of them also update the stories on the university homepage using OmniUpdate.

Follow-up Q on tech:
We use DotNetNuke framework for the news portal, which provides an RSS feed to the university homepage that is managed in OmniUpdate. The news RSS feed is parsed and rendered by an ASP script on the homepage.
1. Depends on what's happening on campus. Typically once or twice a week.
2. The Communications department, though on occasion something will come directly from the President or Provost.
3. Typically no more than 2, but for bigger announcements, in which more departments are involved, it may be 5-6.

http://www.denverseminary.edu
Our CMS (http://www.ekklesia360.com) handles all of the news announcements.
http://www.phila.edu (with HEADLINES feeding from http://www.philau.edu/today/headlines/index.php/20009 and IN THE NEWS articles feeding from http://www.philau.edu/today/inthenews/index.php/2009)

1) Feature stories (i.e., HEADLINES) are updated almost daily by a two-person writing staff in the PR / marketing / communications department, or which I am a member (but do not have to write stories [though I may make corrections, especially to special characters not understood by what is essentially a Word Press blog feeding the homepage via RSS). Blog entries are treated like sacred posts with "reply" or "comment" turned off.

2) Again, it's purely a marketing / PR staff of only a coulple of people, acting under the direction of a Vice President of Marketing and Communications. The IN THE NEWS section is handled by a Media Relations Director.

3) For those keeping count, that's 1 web person / staff (me) involved in the coding / design and RSS feed (with setup assistance and ocassional toubleshooting by colleagues in IT) and roughly 3 people to write copy. Fortunately, two of the three writers have been taught how to make posts to the blog, making my life easier and the feed to the homepage automatic.

Technical implementstion of this feature meant installing WordPress on the server and then hosting our own RSS feed. Javascript examples of how to accomplish this kind of feed abound. Goodle it or feel free to lift our code; important thing is that you need somewhere to host the feed. NOTE:We will be getting away from WordPress and using Sharepoint blogs in due time, but for now (fingers crossed) everyone is happy with the rapid delivery of news. How Sharepoint will work out is anyone's guess (any advice?)

My question is this: like others in this thread, I'm noticing a trend... very few "web" people and more content writers. In our case, that's great for speedy delivery of news, but a University site is more than news: do you find yourself understaffed when it comes to pure "web" designers and developers needed to evolve and upgrade in areas outside of news (admissions, etc.)?
Christopher,

May I ask why you are migrating FROM wordpress TO sharepoint?
We add a new link to a feature story in the "Norwich Today" scroll in the center of our primary homepage weekly. We try to add a higher-impact image/link to an emagazine-style article on that page every other month. Emagazine image/links are top right.

norwich.edu

All stories are conceived by Web Communications in the Office of Communications and written by staff or freelancers.

For standard format stories, writer, senior web editor, photographer, second editor for proofing. For more complex layouts incorporating multimedia, same as above with tech help from director of web communications. For emagazine articles, full complement.

Because we're committed to publishing narratives (storytelling) rather than "straight news," press releases or calendar-item type articles on Norwich Today, weekly publication has proven a workable time frame. Future plans include creation of a media relations site/blog, which will allow us to syndicate more press release and "straight news" type articles in widgets on the primary home page, school home pages as appropriate, and in a widget on the Norwich Today home page.

Recent articles:
"And so it begins"
Class of 1959 bridge brings students to a new home on The Hill

Eric Hobart (ehobart) @ norwich.edu
Feature stories on our home page are specific to our marketing and brand components, and are not related to our news stories (which are also displayed as timely on another part of our home page). Five stories for each key message are displayed, and the whole lot of them are updated quarterly. Stories are written in Communications. The process is led by our web designer, and will involve the five subjects being featured, a campus photographer (though we may use photos which were shot in a pre-existing production - newsletter, etc.), and some rewriting staff. Sign off is required from the Director of Communications and the VP External, with all of Executive being provided with the opportunity for feedback.

The photos are uploaded into our CMS (Luminis) and will appear as the opening banner photo on the page - one of five will appear randomly with an option to scroll through the others (this interaction is being updated to include thumbnails).

http://www.uvic.ca/
1) Our top rotating banner (image and story) is updated every two weeks

2) Marketing and Communications

3) 2-5 depending on who is available

URL : http://www.queensu.ca/


* Follow-up question: Can you describe your technical implementation of this feature?

Manual process
1.) For the whole university, the home page feature is updated every week. (I know you didn't ask this, but I'll add that 90% of these stories are research features, since we're a research university. A couple cover major campus events, including a commencement feature profiling remarkable graduating students. We also do a recommended reading feature and a year-in-review)
2.) Public affairs reps from across campus write the stories. Every college has at least one rep working there fulltime, and we each submit story ideas to the central university public affairs VP, who says yea or nay.
3.) 4 people are involved - the writer; the university's web editor, who actually posts the content; a university photographer and a university web designer, who work together to create the visual that goes in the feature story banner.

URL: http://www.utexas.edu/

*Follow-up: the web editor uses a Wordpress platform to manage all the stories and content.
1) 'a few times a week' - again somewhat dependent on what is happening that week
2) The PR team writes the stories
3) The web editor uploads the story to the site, crops images appropriately and (on occasion) has some editorial input if the copy is too long/not that web friendly (nb we have no cms atm, grrr so this is done manually via dreamweaver)

url: http://www.brighton.ac.uk
For us, the large promotional area on the home page is not necessarily for "feature stories" (though, they are a small part of it). Instead, we use it to promote various programs, events, important Web site items, urgent information, press releases, etc.

Ours is really only updated when we have something new to promote, but lately that's been two or three times each week. Ours is a random, rotating promotional area, so the items stay in the queue as long as they are relevant. Some will only be in the queue for a week, others will be in there for months.

Because there are no stories to be written to accompany our promos, the promo items themselves (which have to be less than 200 characters), are written by the person wanting to promote the item, then proofread by a handful of colleagues.

http://www.lfcc.edu/
http://www.buffalo.edu/

1. One story is added to the rotating bank of stories once a week EXCEPT if there is something really critical to celebrate or communicate. This is in addition to daily posting of news articles to our newsline

2+3. Our media unit and/or our internal communications unit generate the stories, our web product editor selects the story based on interest, and how it communicates the brand (for example we track all the types of stories we publish and try to balance diversity of topic, areas of focus and people) and creates the headline to position it. Our web production lead selects the imagery and drops it into our flash program. Most of the time we feature stories that are written for other purposes, occasionally we will repackage them. Because we have a standard process and repurpose our articles this takes no more than a 1 hour footprint a week.

RSS

Elsewhere

Latest Activity

Erin Jorgensen posted a discussion

HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
Friday
Erin Jorgensen is now a member of University Web Developers
Friday
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13
Christelle Lachapelle is now a member of University Web Developers
Apr 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
Mar 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Jan 24

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service