Have any of you organized focus groups for usability testing and data collection for a redesign or simply to assess the effectiveness of your current site? How did you go about organizing them and what categories did you assign each group?
No, I avoided focus groups and instead opted for 1-on-1 sessions with users in front of a computer screen. I set them a series of tasks relating to the core activities that our website tries to support, and then watched them try to complete those tasks while they told me what they were thinking/how they were making their decisions etc.
I just advertised around campus for willing participants and offered a small cash incentive.
I had 3 categories of participants - those still at High school (prospective undergraduate students), current students, and prospective postgraduate students.
Hey Cade. This helps a lot actually. We are using various means to collect our data. We didn't want to rely solely on focus groups. We wanted to blend focus groups with surveys, Q&As, one-on-ones and a few other ideas. Those categories are similar to what we are looking for. Thank you much!
Our OIT Web site had a whole redesign (launched Aug '08). We did both focus groups and individual one-on-one usability testing.
Before we even started with the design or anything Web, we gather all the information we had from our department and divided the information into topics. We then did card sorting exercises with various groups of students, faculty and staff - our target audience.
The card sorting was very telling and guided how our navigation structure is set up today.
Once we were able to place content on the Web (including design, navigation and structure), we then did usability testing with those same groups. Some were one-on-one, others were in groups.
Again, this helped us reinforce our navigational structure and results from the card sorting exercises.
I would say the whole process is very tedious and time-consuming, but in the end it's worth all our time spent. You end up with a very usable site that easy to navigate through - something that makes sense to the end user.
Thanks Carla. I've heard of card-sorting. perhaps that is an exercise that we can use with one of our groups. I am a feedback type of guy and wanted to gather as much as possible from our "customers". we've already surveyed some 700+ students and also conferenced with, at least, one other college to see how they approached a redesign. We are nearing the end of the research and will look to move into the next step of redesign. This info will help!
Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
October 19-20, 2020https://2020.highedweb.org/#HEWeb20 Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
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The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More