Over the weekend I received an email from a student telling me that she saw a Facebook ad with our school’s name and logo, offering a $10,000 scholarship
. She sent me the link and expressed concern that it was shady and thought I’d like to know.
I changed my Facebook demographic information to try and see the ad (assuming that it was targeted at current students), and it worked. Here is the picture:
And here is the link it goes to:
I had our Vice President for Admissions look at “Scholarship Zone” and she confirmed that we are not at all affiliated and had her doubts of its validity.
Seeing as how I doubt our 2000 student campus is the bulk of their income, my guess is that they’re doing this on a large scale, a la the Class of 2013 issue from December.
I have filed a complaint to the Intellectual Property Infringement service at Facebook and am waiting on a response.
But, I have no way to know, so that’s where the super-networked Highered community comes in.
Does anyone know anything about Scholarship Zone? Are they using your school’s logo to advertise on Facebook?