University Web Developers

University Web Developers

Hi folks,

Couple of questions for you regarding your use of Google Analytics

1. Do you allow/grant access to other folks at your institution access to your GA account?

2. If you do, in what capacity? User- level or administrative? Both?

Reason I ask is, we've (meaning another department, not mine) just engaged an outside company to help with a portion of our admission process/site. Deals with mailings as well as a special microsite for it. We've JUST started using GA, and when  I say we, i mean really just me. We completed a redesign this fall and have only just begun to use GA to drive our processes.

This outside company is requesting administrative access to our account. I'm not so worried about that, as i am in other folks gaining access within our school. I know GA is a powerful tool and with the dashboard capability, it can be very handy to give access to folks in departments to be able to see data on their particular portions of the site. I'm concerned about the following.

  1. People misunderstanding/misinterpreting the info within GA. As we know, the various metrics can apply or not apply to a variety of sites, depending upon the circumstances. For instance, a high-bounce rate on a page that contains a form is not necessarily a bad thing, whereas on another page, it may be.
  2. Stock-Watcher-Syndrome-  just coining that phrase for a lack of another to call it. I've several people who are worry-worts and would watch the stats for their sites CONTINUALLY. I can already envision getting calls continually with every little dip in traffic.

Am I being paranoid? Another concern in giving folks access is losing the ability to manage change for the site- i can see anyone having access trying to push my department for change for their particular area of the site once they have access.

Any thoughts would be greatly appreciated.

Thanks,

-Dan

Dan Demmons
Director of Web Services
Providence College

Tags: analytics, google

Views: 226

Reply to This

Replies to This Discussion

Dan - Valid concerns, but over time people tend to ignore the data. It's another thing they have to check, analyze and take action on, and it tends to get pushed to the bottom of the pile. We had set up access to key departments for their "site" analytics only, but only maybe three use it on a regular basis.

We're in the process of implementing more of a push model where they receive emails with reports that we have customized with specific data that will be the most relevant. We then provide quarterly advice on improvements based on that data, or meet with them on demand to review.

Thanks,

Nick

We are implementing a similar type of model as Nick to where we have dashboards and scheduled reports pushed to our campus partners. The dashboards and scheduled reports contain data from various data sources, but it allows campus partners to have a numbers perspective on their online presence.

We have been down the same road by allowing users into our analytical system; however, users faced paralysis by numbers. The amount of data/metrics available caused them to take little to no action because they couldn't understand what exactly they were looking at in the system.

I agree this may be the better course of action. Unless you have someone who's job description requires them to use this kind of data, I don't think giving them access to the analytics tool is best. Most of our accounts have become inactive. They get excited at first, but then get overwhelmed and stop using it. Emailing custom reports is a better solution in most cases.

I've started sending out quarterly reports to senior administration recently, and although it's a very high level report (visits, visitors, sources, etc. year to year) it does start conversations that lead to more interest around campus and development of better metrics that tie to business goals.

You are not being paranoid. We currently have a lot of departments who manage their own GA accounts (I'm trying to bring most everyone under a single one, but that's another issue) and I get a lot of folks coming in to see me with data problems. Occasionally these problems are created by people improperly applying filters and trashing data... Granting administrator rights can be risky business, remember that any administrator can also add other administrators without understanding the repercussions. Granting access to many others also might generate a lot of extra work for you in answering questions and tracking down data irregularities when the data will not produce any call to action or meaningful insights.

I grant people user access to certain profiles once they've completed a series of GA workshops with me. To others with specific requests to see data I email periodic reports tailored to their role and area. I'll agree with the others that those with access usually lose interest, but in my experience interest crops up again occasionally, especially after a visit from a consultant or a compelling study is released.

RSS

Elsewhere

Latest Activity

Colleen Brennan-Barry posted a discussion

HighEdWeb Invites Nominations for Board of Directors

The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round.There are several open Director spots, due to growth and natural term expiration, and so HighEdWeb is now inviting nominations. Nominations (of yourself or…See More
Wednesday
Beth Hastings posted a discussion

Web Designer opening - Columbia, Missouri

Job SummaryThe Web Designer position works closely with various college departments to create and maintain a college website that is marketing focused and content driven. This individual is a talented and creative graphic designer with strong background in designing modern and innovative web pages. The ability to implement the designs into working web pages using front-end development skills in HTML5 and CSS3 is key.Essential FunctionsDesign visually-appealing, innovative web pages and graphics…See More
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New blog post from Jim Heiney of Lock Haven University: The Perils and Perks of Outside Consultants "
Wednesday
Matt Herzberger replied to Doug Thompson's discussion Transitioning course catalog from old-school InDesign/PDF to web-based system...
"More than anything I would suggest focusing on workflow and how you can manage the process similar to that of the offline pdf creation process. So might want to do a proof of concept with wordpress to see if you can pull it off and then also looked…"
Wednesday
Doug Thompson posted a discussion

Transitioning course catalog from old-school InDesign/PDF to web-based system...

So, the "powers that be" here are looking into various catalog systems...for next year.In the meantime, we're now working on our (hopefully last) old-school InDesign/PDF catalog, and I got to thinking...maybe it would be a good thing to do some sort of web-based static page (to keep it simple, for now) catalog this time around, to make the transition next year to whatever catalog system the "powers that be" decide upon an easier one.We have a Wordpress instance and then we have our regular…See More
Tuesday
Edward Terry posted a discussion

Web Designer - Austin, TX

I have this open only for a day or so. Please let me know if I can answer any questions.http://www5.austincc.edu/ehire/posting/online_version.php?job_num=1410053See More
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Join us on Thursday, May 28 at 11 am PT when Becky Vardaman and Robyn Anderson from Converge Consulting and our very own Rich Paul discuss the impact of Google's recent mobile-friendly update. Register now!"
May 15
Ronna Johnston added a discussion to the group Mobile
Thumbnail

Conference Mobile App

We are hosting a large conference in 2016 and looking for a simple mobile app to use, we don't have time to build one in house. Just something with venue info and sessions as a base. Does anyone have suggestions? Thanks much!Ronna JohnstonUniversity of Northern ColoradoSee More
May 14
Brent Schneider joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
May 14
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New article featured in Career College Central about course catalogs by Lance Merker: "Going Mobile: Five Steps to a Mobile-Friendly Course Catalog"  "
May 14
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"A BIG OmniUpdate welcome to Iowa Western Community College!"
May 13
Jeff Rauschert replied to Katie Ryan Lambert's discussion Website Redesign - Change Management & Communications
"Katie, we are in the same boat as you. We will be changing to a site that focuses more on prospective students, moving non-related content to SharePoint. We have similar concerns but are going in with a plan of cutting our number of content authors…"
May 13
Profile IconJeff Rauschert and Steve Kellman joined University Web Developers
May 13
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Rogue websites can cause all kinds of problems for your higher ed website, but how do you stop them for good? Check out these steps in today's blog post "Taming the Beast: Rogue Websites in Higher Ed" Taming the Beast: Rogue…"
May 12
BlueNorma joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
May 7
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to University of Michigan School of Public Health for going live in OU Campus v10 with design by Michigan Creative! sph.umich.edu  "
May 7
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Today's blog post sums up the Higher Ed Live Special Edition broadcast, “The Catalog to End All Catalogs,” with Nathan Gerber from Utah Valley University and Dawn Truelsen from Fresno State. Get the scoop! "
May 5
Marj Esch is now a member of University Web Developers
May 5
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"This Friday May 8 at 10 am PT Higher Ed Live will present "Communication United: Social Media and Your Website" featuring Elizabethtown College and Pepperdine University. Mark your calendars!  "
May 4
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Miss out on your chance to take advantage of Table Transformations in OU Campus? We've got you covered! Watch the latest Training Tuesday now."
May 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service