Google Display Network Remarketing and PPC model

[Sarah McMaster]

Hey Folks, Back at you with another riveting question--

We are currently piloting some re-marketing through Google and have an outside vendor who is also trying to pitch us on it. They have proposed an impression-based cost model and we are looking at doing it in-house on a PPC model. The vendor has come back with this warning: "the problem with strict pay per click is that you have bots pinging the ad and you end up paying for those"

Any thoughts on this, or the Impressions v. PPC models for re-marketing?

Thanks in advance.

[Tom Wilkowske]

I follow industry blogs somewhat regularly (toprankblog, search engine land, aimclearblog) and invalid clicks aren't a major topic of discussion now. The last articles written were 3-4 years ago.

Here's what Google says

http://www.google.com/ads/adtrafficquality/invalid-click-protection...

[Sarah McMaster]

Thanks, Tom- Good article to have in my files.