I was wondering if anyone has found examples of higher education averages on some basic Google Analytics data. Basically, we are beginning to pull data from Google Analytics, but it's hard to report out that data without having an industry-wide average or baseline with which to compare.
I realize this is a broad question and I'm curious if this is data that is out there somewhere or if simply sharing some simple data will help all of us get a better grasp on this. I have only recently taken over our Google Analytics account, so I realize I'm probably playing catch-up here.
American University has a student body of roughly 12,000, so similarly-sized schools might provide the best comparison, but I'm interested in hearing data, thoughts, or feedback no matter the size of the university or college.