We have used Hootsuite for more than a year now. I think it's great for the most part. It does well with its user interface and the layout is semi-customizable depending on your priorities.
The question we had here was whether to go with an all-in-one package that tracked facebook, youtube, and whatever else or have individual setups for each network. So, give that some thought before Hootsuite. We enjoy it here.
* One interface can update Facebook, Twitter
* Time/scheduled posts. Great if you have a bunch of material that you'd like to plan out.
* Group management. You can give multiple people access to one Twitter account w/o giving out the original password.
* Facebook link auditioning. In other words, you can post to Facebook and see what will show up below your written content. It also allows you to select the image you want to display, if any.
* Current free service ending. They have developed tiers with different monthly costs which is expensive if you have multiple people managing multiple accounts.
* URL Shortening. The interface only uses Ow.ly for shortening and image tweet-ifying. You can add your own links to the tweet/Facebook post instead but must be done manually.
If I think of some more, I'll post. Anyone care to add?
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