University Web Developers

University Web Developers

Our graphic designer was curious about QR codes and student's interaction so she created one, printed it out and hung it in the student center to see if anyone would actually scan it. Because of her curiosity we've decided to look into putting QR codes into our workflow. Doing some research I found some great info on demographics, ways of creating/reading QR codes, and some basic ideas such as:

 

» Freshman scavenger hunt with special prize at last code

» business card integration w/ website

» link to directions/maps/contact info

» linking to video from print piece to further the campaign

 

Some awesome ideas I got from blogs and other forum posts include including a "what is this?" with custom page explaining qr codes, UNL's custom URL shortener that creates a QR code, and amazing info on how WVU integrated QR codes into their Big East tournament and beyond.

 

Now, I'd love to hear other great ideas on how you are using QR codes. Thanks in advance.

 

- Kevin

Views: 246

Reply to This

Replies to This Discussion

We have an Art Gallery on campus and have been doing online audio tours with the visiting artists for a few year now. During our Spring show, I posted a QR code by each piece that linked to it's corresponding auto clip from the tour.

That was the first time we have used QR codes on campus so it generated a bit of a buzz which was nice. We're going to try it again during the Fall show.

 

We've also been running them in our Alumni magazine as links to our Facebook and online bookstore.

 

Our library has plans to use them for a scavenger hunt in the fall and they are pretty excited about it.

Full disclosure - I don't currently work at a school, but having worked at colleges/universities for several years AND finding this a really interesting topic I thought I'd throw out a couple of ideas:

 

- QR codes could be integrated to the signage of key buildings or other sites on campus and correspond to a webpage (that might or might not be part of an on-line campus map) for more details or video about that location

- Posters, web pages or other marketing efforts for on-campus plays or musical or athletic events could link to the e-commerce site to purchase tickets, see a seating chart of the arena, etc.

- From my time as a Director of Financial Aid - posters or other print material advertising scholarships could incorporate a QR code to take user to more info on the website or maybe even an on-line form/application

 

Not having a lot of experience with them, these ideas may be a little simplistic, but thought I'd throw in my 2 cents. :)

 

E

Wouldn't a QR code scavenger hunt put you at risk of a lawsuit by students who don't have a device that can read QR codes?

 

Always make it an additional way to consume information - not the sole conveyor of the information.

We've used QR codes to promote features or sites. In our spring edition of the Virginia Tech magazine, we used a QR code to drive users to a mobile-friendly page that told the story of the chimes on Burruss Hall. In addition to the story, users could download a ringtone of the chimes to their mobile device. We're also using QR codes to promote a mobile-friendly version of our campus map that has key spots preloaded if users want to take a self guided tour.

We are using QR codes on a bookmark that gives students access to additional information during orientation. The bookmark also displays the URL so the content is still accessible from a computer or other phone w/out a QR code reader. We have been surprised by the number of students who are not familiar with QR codes. The larger university system is also using QR codes here, so hopefully that will help pick up some momentum.

 

We are also adding QR codes to some of our door name plates. Right now it's made so that you slip in a 6.25x6.25 inch piece of paper with the persons name and title. We're adding a QR code that will be a link to a vcard that will add contact information, email, phone, office hours etc. to the address book of a smart phone.

Last fall we ran a student survey asking about mobile/social use. As part of the publicity mix we put a QR code on a sandwich board that stood outside; it linked them directly to the survey. (To Bradley's point, we also included the URL, which was a shortened/trackable bit.ly)

 

We only got a couple of clicks from it. If I repeat the survey this fall I expect I'd see more clicks because it has become more common.

 

Two ideas we discussed just this morning for a building celebration:

 

- Put a QR code on the sign that will go next to the construction site, so someone going by could scan that and be taken to an information page about the building.

- Put a QR code on the building celebration invitation that takes them to a page with videos and other content about the building's programs and its importance in campus development.

 

Love the other ideas here--I plan to CASE the joint (Copy And Steal Everything).

 

Has anyone looked at Microsoft Tags as a possible option? http://searchengineland.com/microsoft-tags-a-compelling-alternative... 

 

Because they allow you to use color and embed custom images, you could put the school logo into the image. The blog post I link to above makes the point that consumers may then not actually recognize it as a readable tag. I'm thinking about using them but perhaps I'd use both.

 

One of my questions is whether a QR reader app can read a Tag or whether the user needs both apps. I'm guessing it's 2 apps but that specific point isn't covered in the things I've read so far.

 

@BarbChamberlain

Director of Communications and Public Affairs

Washington State University Spokane

@WSUSpokane

www.spokane.wsu.edu

 

Follow-up info: I checked with Mark Sprague, who wrote the Search Engine Land item I linked to in my previous comment. You do need separate readers for Tags and QR codes.

RSS

Elsewhere

Latest Activity

Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Jim Heiney from Lock Haven University shares his advice on how an editorial calendar can help keep your web content up to date and engaging in today’s blog post.  "
Thursday
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"We have a new addition to our OmniUpdate family. Welcome, Cerritos College! "
Wednesday
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Emergency Alerts for OU Campus allows you to communicate with students, staff, and the community with custom website announcements. When time matters most, make sure your website is the go-to place for info."
Sep 20
Neil Joellenbeck replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"This is the first time I have been here in a long time. Selfishly, I would hope that you would be able to continue the site, but I understand realities. As I re-acquaint myself, I'm seeing a lot of value in what you have tirelessly built.…"
Sep 16
Gareth J M Saunders replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Hi Mark, in line with many others who have posted, first a big thank you for providing this resource for so many years. I was a keen reader of it and occasional poster a good few years ago. And I loved my Website Hero mug until I dropped it and had…"
Sep 15
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Have you heard about our new UX Feedback Program? Your input can directly affect the future of OU Campus! Learn more in today's blog post. "
Sep 14
Lauren Zakich joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Sep 13
Genevieve Howard replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"I want to chime in along with the others in thanking you for being a leader in our niche group! I appreciate your effort. I lean toward LinkedIn. "
Sep 13
A. Watson replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"I was a recent addition and did not find too much activity here that I could leverage but LinkedIn does seem to be the logical destination.  Perhaps there is interest here and you can crowd source the migration. Migrating the content could…"
Sep 13
Eloine Chapman replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"I would be very sorry to see this resource go. I am just a one person shop at my college and feel quite a alone as far as anyone understanding the complexity of what I do. It's a wonderful thing to see people facing the same challenges I face…"
Sep 13
Christopher Spires replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"I wouldn't feel necessary to stick with Ning if the cost isn't a burden. Facebook, LinkedIn, and Slack are all satisfactory options in my opinion. Slack is a great option for more instant communication, and you'll probably find a lot…"
Sep 13
Mark Lawrence replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Thank you Mark, this has been an invaluable resource - particularly for seeing how our cohorts at other institutions approach the problems we all face. But, as many people have said today, I haven't visited in a while. I think that's…"
Sep 13
Charlie Lindahl replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Ah. Thank you. I've just sent a request to have TAMU.EDU added to the list."
Sep 13
Laurie Trow replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Is this for the Slack? If so, you need to email leta@berkeley.edu to have your edu domain added."
Sep 13
Hugh Jarvis replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Regardless of where this goes, Mark, thanks for setting it up and running it all these years! I find it quite useful myself, lurking mostly, but occasionally joining in where it might help us, or I might be able to provide value. I like having this…"
Sep 13
Charlie Lindahl replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"OK, I give up. I am at Texas A&M, and @tamu.edu is not listed among those allowed to create userids. Can someone either (1) add TAMU.EDU or (2) send me an invitation to uwebd slack? (clindahl@tamhsc.edu). Thanks, Charlie"
Sep 13
Jay Massey replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"Mark, I agree that the paid Ning site may have outlived its usefulness in light of other group media apps. Like many have stated, Slack and FaceBook / LinkedIn groups. are good options. Slack may not have as much adoption as FB or LI yet. Consider…"
Sep 13
David P. Dillard replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"If you decide to leave Ning, please consider as an additional place to have this discussion group at no cost, the GROUPS.IO discussion group network which is free and of a very high quality. It also provides a wiki to those who have discussion…"
Sep 13
Tiffany Broadbent replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"There is already a uwebd.slack.com Slack group that was created back in May so that is something that folks could transition to now if they'd like (http://cuwebd.ning.com/forum/topics/is-there-a-university-web-developers-slack-group). I…"
Sep 13
Sherrie Roberts replied to Mark Greenfield's discussion The Future of the UWEBD Social Network
"UWEBD is a site I come to ever so often but would hate for it to go away because it is a great place to meet and get input from other university web developers. Maybe move to a cheaper platform, Facebook group or LinkedIn group would be my choices.…"
Sep 13

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2016   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service