We are redesigning our .edu website and are looking at ways to measure success. We are looking to define which metrics we will use to determine success and increased performance of our site. What metrics do you use to measure the success of your web efforts?
I'm not going to begin to suggest I'm a good source for information on this, because I'm currently trying to figure out success as well, but I'd suggest:
Google Page Rank of your uni home page
Alexa Traffic Rank + Quantcast + Compete
Majestic SEO number of external backlinks + ahrefs number of incoming links
Number of unique visitors
Time spent on key pages
Check also university web rankings at 4icu.org and webometrics.info