I'm about to create a LinkedIn account for our institution and noticed that there are two options, 1) Create Company Profile and 2) Create Group.
Does anybody have any input as to how we should create our account? I would imagine that we would need to have both, and if so, is there a particular order in the creation process that we should watch out for or does that not matter?
We not only want to promote our institution but we also want alumni to network/connect through us as well. I understand how to create each one of them, but I'm a bit confused as to what is the difference between the two and which ones have you set up.