As I've talked with a number of admission offices about social media, control has been one of the main concerns (the balance between ceding control to the community or maintaining control of the discussion).
I'd love to hear feedback on experiences that folks have had with social media and responses to negative comments about your school... whether it's on your blog, a discussion board, a Facebook wall, or elsewhere.
The bloggers behind .eduGurus had some really interesting stuff to say in their livestreamed presentation (Social Media Storytelling
Also, we shared some of our thoughts on our blog, The Social Side of Admissions
, and I saw a great post that Mark Greenfield shared on his Delicious bookmarks from web strategist, Jeremiah Owyang
How has your school dealt with these challenges? What was the end result?