We just had a meeting today to discuss how the university is handling email communications regarding internal and external audiences. We have had them for some time now, and the focus is now shifting to make them more sophisticated. The big challenge is how to do that without more resources. Several things were discussed such as content, layout, relevancy, staff time and resources, changing mediums, etc. The primary goal being to make things more sophisticated.
The questions I pose to you are many:
Does all your email communication come from one source (PR handles the faculty/staff newsletter, Alumni Relations handles the external newsletter here)?
How do you handle college/departmental level e-newsletters, or do you bother?
What is your release schedule like?
Are you sticking with email, or anticipating changing mediums?
What goals are you measuring to determine success or what needs changed?
What was the most benefit to determine what people want to read (focus groups, surveys, etc)?
Do you focus much on why people don't read the newsletter/emails?
Any other stories or advice would be well received as well. It's a little like herding cats trying to get everyone on the same page and explain the nuances of how to track, measure, improve, rinse, and repeat, so examples would do us well to show where others have had success.