University Web Developers

University Web Developers

Many higher ed institutions talk the talk about connecting with prospective students' top influencers - their parents....but I have seen few who really follow through, especially online.

I would appreciate any examples of Parent/Family specific web pages or microsites and why you think they are effective.

Thanks,

Michelle

Views: 63

Reply to This

Replies to This Discussion

Here is our parent site: http://www.hamilton.edu/parents

We recently changed this site to be more of a resource to connect parents with the college - listing events, inviting parents to participate, and providing information geared toward first-time parents.

Before this point, it was more of a duplication of our news site, and we didn't have a great handle on the organization of the other information. 

The section on information for parents of first-years is far and away the most popular page within the site, followed closely by tuition, banking and mailing information.


N.B. - The site is run by our development office. 

Here is our page http://www.fiu.edu/parents/ I don't think it is the most successful but that is do more to the fact we don't have much of a real support infrastructure for parents here. My parents page cant fix that :)
We have a website focused on helping parents understand financial aid- http://www.oc.edu/services/financial/affordability/

At the University of Minnesota's Twin Cities (main) campus, we have had a very successful parent program for several years. We are in the midst of finally updating the parent website which outgrew its shell ages ago.

 

Before we started the redesign, we asked parents what they like about the site and what they'd like to see more of. For communications, parents rely mainly on our sporadic emails. The program director sends email highlighting topics of interest as things arise - not on a set schedule. For more information, those topics often lead to the parent website which then showcases the rest of our content.

 

Parents say they visit the site about once a month and when they do, they like to look at our "Timely Issues" section and the webcam that's located on our main mall. They also enjoy the question of the month on the home page. If they could add something to the site, it would be information specific to their student's year in college, which echos J.D.'s observation.

 

I suspected that prospective parents might be a big audience for the site, but it was smaller than I thought. Only 26% of the parents who responded to our survey had seen the site before their child became a student, while 58% said they did not look at the site until after their child was already at the U of M.

 

In our redesign, we plan to get a better handle on our overflowing content. Better organization, better design and code, updated photos, and finally content management are all big factors in the redesign. It's supposed to be live in early summer, so check it out now, but please come back to see the redesign. It's undoubtedly going to be better than the current site! :-)

 

http://www.parent.umn.edu

P.S.--Our Center for New Students and Orientation specifically targeted your Parents page as a good example of the direction in which they wanted to head with our redesign.

http://goforward.harpercollege.edu/page.cfm?p=5272

This is the revised Parents page we completed a few months ago, a joint project between Admissions-Outreach, Center for New Students and Orientation and Marketing Services. We originally projected two different sections to speak to what we perceived to be two separate Parents audiences (Prospective and Current), but given current/past web traffic and an immense overlap of content, we have postponed the divided audience until we can identify a clear need. Content generally entails an aggregation of information found throughout our main website and which was deemed specifically relevant to Prospective Parents.

Regular communications also include a monthly Parents e-Newsletter (coordinated by Marketing Services) and a blog run by our Center for New Students and Orientation. The next planned step in our Parents communication strategy will involve a compete overhaul of the blog and increased blog presence on social media channels (Facebook, Twitter).

 

NOTE: We have not yet run any stats on web traffic to this page in order to assess the success of the redesign.

I really like the "Parents Guide To" approach/wording.

We plan to make legal guardians a constituency role in our web portal. We hope this provides guardians with a secure space to feel directly involved in the education of the student, while being able to receive targeted messages from various departments, notifications, alerts & event info, along with access to financial information (billing, scholarships, tuition, etc). However, it will of course be up to the student whether a guardian gets access or not, and what they can see if they do.

 

As for general, public information, here's our 'parents' site: http://www.berklee.edu/parents/

 

Our site is: http://www.fhu.edu/roles/parents.aspx

We use it as more of a landing page vs microsite for content we have in other places on our website. Prior to this implementation, most of our surveyed parents stated that Admissions, Financial Aid and Campus Life oriented information was their main concern.

 

The feedback that we've received from the freshmen class's parents has been positive overall.

RSS

Elsewhere

Latest Activity

Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Change is inevitable, and you want to make sure your content is still consistent after you reorganize your site. Check out the importance of using dependency tags in OU Campus to make sure both your site visitors and search engines can still find…"
Thursday
Allison Howard is now a member of University Web Developers
May 19
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Planning a dream kitchen is like redesigning a website. It's easy to change the colors, but if the content doesn't provide what users need, your site visitors will not find value. So where do you start?"
May 12
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"When thinking about valuable content for your higher ed site, try testimonials and quotes to attract prospective students. Download the latest E-Expectations report today. "
May 11
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Check out more of these stats by downloading our latest E-Expectations Report today!"
May 4
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Your website’s voice helps drive your brand and deliver consistency across your site. In our latest blog post, Jim Heiney from Lock Haven University shows how to keep that consistency using OU Campus."
May 2
Fabio posted a discussion

Top 200 Universities in Facebook

Just a brief note to inform all University developers that we have just published a new ranking of the top 200 Universities in Facebook based on the number of likes (fans count) each Facebook page has. Visit http://www.4icu.org/top-universities-facebook/For the US listing of all Universities in Facebook and their fans count popularity please visit…See More
May 2
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"New blog post! Find out what prospective students are wanting to find on your website."
Apr 28
Kathy Nix posted a discussion

user levels

Is there anyway you can edit a user level?  We have level 8 users and want to add "Add to Dictionary" without opening every user and clicking on the Add to Dictionary box.See More
Apr 26
Doug Thompson posted a discussion

Solution for deluge of daily emails?

So way back in "the day" (eight or so years ago), our employee/student email inboxes were routinely deluged with 40+ individual email messages per day due to the "campus-wide" email lists being open for anyone here to send messages to.Enough people eventually decried the situation, so we came up with an email/website "publication" that was basically akin to a "daily digest email" of what were originally individual messages.This was highly successful and took a large part of the burden off of…See More
Apr 21
Andrew Soderberg replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Mark, Just a suggestion regarding a sustainable future for UWEBD (software platform). When I was at OmniUpdate we migrated from Ning to SocialEngine. SE has a Ning 2 import tool: http://get.socialengine.com/ning/ The process was pretty smooth for…"
Apr 21
Christopher Snizik is now a member of University Web Developers
Apr 18
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our 2017 OmniUpdate User Training Conference was a huge success! For a recap of the event, head over to our blog. "
Apr 17
Profile IconChris Amelung and Derek Pasnick joined University Web Developers
Apr 10
Barb Iannucci replied to Dean Hartman's discussion Best CMS option
"I'm interested in this as well..."
Apr 4
Dean Hartman posted a discussion

Best CMS option

It's time for us to move away from our current CMS, and I was wondered what is working best for others: a pre-packaged solution, or building your own with WordPress, Drupal or ...?See More
Apr 4
Cindy is now a member of University Web Developers
Apr 1
Profile IconDean Hartman and Laura T joined University Web Developers
Mar 28
Tarekegn Nibret is now a member of University Web Developers
Mar 15
Scott Dailey is now a member of University Web Developers
Mar 10

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service