University Web Developers

University Web Developers

Many higher ed institutions talk the talk about connecting with prospective students' top influencers - their parents....but I have seen few who really follow through, especially online.

I would appreciate any examples of Parent/Family specific web pages or microsites and why you think they are effective.

Thanks,

Michelle

Tags: content, parent

Views: 48

Reply to This

Replies to This Discussion

Here is our parent site: http://www.hamilton.edu/parents

We recently changed this site to be more of a resource to connect parents with the college - listing events, inviting parents to participate, and providing information geared toward first-time parents.

Before this point, it was more of a duplication of our news site, and we didn't have a great handle on the organization of the other information. 

The section on information for parents of first-years is far and away the most popular page within the site, followed closely by tuition, banking and mailing information.


N.B. - The site is run by our development office. 

Here is our page http://www.fiu.edu/parents/ I don't think it is the most successful but that is do more to the fact we don't have much of a real support infrastructure for parents here. My parents page cant fix that :)
We have a website focused on helping parents understand financial aid- http://www.oc.edu/services/financial/affordability/

At the University of Minnesota's Twin Cities (main) campus, we have had a very successful parent program for several years. We are in the midst of finally updating the parent website which outgrew its shell ages ago.

 

Before we started the redesign, we asked parents what they like about the site and what they'd like to see more of. For communications, parents rely mainly on our sporadic emails. The program director sends email highlighting topics of interest as things arise - not on a set schedule. For more information, those topics often lead to the parent website which then showcases the rest of our content.

 

Parents say they visit the site about once a month and when they do, they like to look at our "Timely Issues" section and the webcam that's located on our main mall. They also enjoy the question of the month on the home page. If they could add something to the site, it would be information specific to their student's year in college, which echos J.D.'s observation.

 

I suspected that prospective parents might be a big audience for the site, but it was smaller than I thought. Only 26% of the parents who responded to our survey had seen the site before their child became a student, while 58% said they did not look at the site until after their child was already at the U of M.

 

In our redesign, we plan to get a better handle on our overflowing content. Better organization, better design and code, updated photos, and finally content management are all big factors in the redesign. It's supposed to be live in early summer, so check it out now, but please come back to see the redesign. It's undoubtedly going to be better than the current site! :-)

 

http://www.parent.umn.edu

P.S.--Our Center for New Students and Orientation specifically targeted your Parents page as a good example of the direction in which they wanted to head with our redesign.

http://goforward.harpercollege.edu/page.cfm?p=5272

This is the revised Parents page we completed a few months ago, a joint project between Admissions-Outreach, Center for New Students and Orientation and Marketing Services. We originally projected two different sections to speak to what we perceived to be two separate Parents audiences (Prospective and Current), but given current/past web traffic and an immense overlap of content, we have postponed the divided audience until we can identify a clear need. Content generally entails an aggregation of information found throughout our main website and which was deemed specifically relevant to Prospective Parents.

Regular communications also include a monthly Parents e-Newsletter (coordinated by Marketing Services) and a blog run by our Center for New Students and Orientation. The next planned step in our Parents communication strategy will involve a compete overhaul of the blog and increased blog presence on social media channels (Facebook, Twitter).

 

NOTE: We have not yet run any stats on web traffic to this page in order to assess the success of the redesign.

I really like the "Parents Guide To" approach/wording.

We plan to make legal guardians a constituency role in our web portal. We hope this provides guardians with a secure space to feel directly involved in the education of the student, while being able to receive targeted messages from various departments, notifications, alerts & event info, along with access to financial information (billing, scholarships, tuition, etc). However, it will of course be up to the student whether a guardian gets access or not, and what they can see if they do.

 

As for general, public information, here's our 'parents' site: http://www.berklee.edu/parents/

 

Our site is: http://www.fhu.edu/roles/parents.aspx

We use it as more of a landing page vs microsite for content we have in other places on our website. Prior to this implementation, most of our surveyed parents stated that Admissions, Financial Aid and Campus Life oriented information was their main concern.

 

The feedback that we've received from the freshmen class's parents has been positive overall.

RSS

Elsewhere

Latest Activity

Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Tomorrow is the last day to save $100 on your registration for the 2015 OmniUpdate User Training Conference. http://omniupdate.com/outc ; "
2 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"So proud of our implementations, training, and support teams for all their hard work and dedication!  Roll Out the Red Carpet: It’s Awards Season "
23 hours ago
Natalie Semmler joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
yesterday
Natalie Semmler joined Sveta's group
Thumbnail

CMS

Content Management System
yesterday
Natalie Semmler joined Brian Panulla's group
Thumbnail

ColdFusion

Group for those using Adobe ColdFusion in a higher education context.
yesterday
Natalie Semmler joined Cal Anderson's group
Thumbnail

Terminal Four Site Manager

For institutions using Terminal Four's (T4) Site Manager CMS.See More
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to Pepperdine University! They went live with 7 responsive websites, including a social hub (socialhub.pepperdine.edu/) which uses OU Mashup. Check it out: pepperdine.edu "
Wednesday
Michelle L. Monti posted a discussion

Questioning the Value of College Holiday Videos

I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
Wednesday
Michelle L. Monti is now a member of University Web Developers
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Don't miss out on this great opportunity. Participate in Real Story Group's Web Content Management Survey and get a summary of the results. "
Tuesday
Sara Clark posted a discussion

Missouri State University seeks videographer/editor

Missouri State University is accepting applications for a videographer/editor for marketing and communications.Position comes with superior benefits, including group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.ResponsibilitiesOrganizes, records and…See More
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Have you heard? OmniUpdate has a Pinterest Page! We created the page to showcase our customers' awesome web pages and projects for inspiration and motivation. Learn more on our blog. "
Jan 23
Andrew Collington is now a member of University Web Developers
Jan 21
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Lance Merker, President and CEO of OmniUpdate, reflects on our 2014 accomplishments. Read it now on the blog! "
Jan 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OU Campus users, have you signed up for this month's Training Tuesday? Don't miss out. Join us Tuesday, January. 27th, 2015 at 11:00 am PT and learn how to integrate social media channels together with OU Mashup!"
Jan 19
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
" If you’ve performed a search on omniupdate.com recently, you probably found our new and improved search solution! Find out why it's better on our blog. "
Jan 15
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Joining the OU Campus user community is Jackson State Community College. WELCOME!"
Jan 13
Alisa Harrison joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Jan 12
Alisa Harrison is now a member of University Web Developers
Jan 12
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Voltaire Santos Miran, Co-founder and CEO of mStoner, speaks to Lance Merker, OmniUpdate’s President and CEO, about changes in the higher education industry. Check it out!"
Jan 9

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service