I'm facing the task of presenting our soon-to-be-launched new website (we're behind by a good 10 years) at an upcoming faculty meeting. Our new system involves installing a CMS, tightening our branding, updating our analytics package and email marketing services, and handing over the task of editing and updating to the departments.
The campus community has been seeing/hearing updates about the project from our VP of Marketing and PR for a year now. My boss is hoping I be able to make a dent in the faculty's disinterest. So far, the new duties of content responsibility have not been well received. Most departments have assigned the role of content editor to their administrative coordinators. Furthermore, the content we've been receiving for the new site is verbatim out of our course catalog or the same bla-bla-bla that it was 2, 4, 6, or 10 years ago.
Any ideas on getting them to understanding the importance of this project and revving up their interest and passion for their departmental web content?