University Web Developers

University Web Developers

Came across an interesting story on the BBC today:  http://www.bbc.co.uk/news/technology-23898080

"Patent trolls take out generalised patents, often on widely available technology, and then demand money from companies who use or offer it. Shops and restaurants have been targeted for displaying QR codes and online store-locators...."

 

After which I tried to find out what the QR Code issue was. Which led me to this blog post: http://www.paperspecs.com/30344/beware-the-qr-code-patent-trap/

According to that, “if your QR code sends people to a URL shortener, Neomedia claims you’re infringing their patents.”

(Namely, US Patent 6,199,048 and US Patent 8,131,597)

 

Does anyone happen to know whether there are equivalent or similar patents covering the UK, or is this purely an American issue? And are there any other patent issues around QR codes, or are only URL shortened URLs a problem?

(I don't think we use QR codes a lot on our campus, but this story baffled me...)

Views: 1593

Reply to This

Replies to This Discussion

With the usual caveats about not constituting legal advice, etc., I feel confident about using QR codes here in Canada without any particular concern over legal issues. With regards to this specific lawsuit you could always link to the full URL, and then present the shortened URL in text on the same print piece or signage. That would avoid the QR-to-short-URL issue.

I keep hoping QR will begin to be built into camera apps by default and then begin to take off, because I consider it a nifty 'gateway drug' to full augmented reality. However, so far, no traction on that...

I do notice that QR is now being used in WeChat to add new users to group conversations, so that might spread it a bit more widely. However I think the uptake on QR has always been greater in Asia than in North America, so it may remain a technology that never does quite reach critical mass here.

What do you think, do any of you have situations where QR works well for you on campus?

To be honest, I have yet to see a QR Code which has enhanced my life, as a user. It's easier to find bad examples of QR codes than good ones. (A railway station in Bristol replaced all the timetables on platforms with QR Codes, so you could only find out what trains were running if you had a smartphone and mobile broadband and the patience to leaf through a PDF on a phone. A department in the University printed QR codes in a brochure. The QR codes were the links to the PDF of the very brochure itself.)

 

I could imagine QR codes having some degree of usefulness, if you can use them to "check in" to something on Facebook or some other geosocial network, or to "review / read reviews of" restaurants on Tripadvisor. I could imagine QR codes being handy for booking attendance at something in advance ("Here next week: Careers talk" > QR Code to book on eventbrite / add to your own calendar). I could imagine that it might one day be good for libraries: scan a QR code on a physical copy to loan out a digital copy of something (ebook, ejournal, movie) and then access the digital copy at home but leave the physical copy in the library.

But in truth, I haven't seen any of those uses of QR codes so far. Instead, what I tend to see is information that used to be available disappearing, replaced with a QR code, or people hoping for user curiosity, placing QR codes with little or no context somewhere as guerilla advertising tool (only no one ever scans them, as who knows where they might lead...)

Quite simply, so far I haven't seen a use of a QR code that was genuinely rewarding for the users.

Very good points, and in general I agree.

Here at Brescia we identified a 'test use case' for QR: When students pile off the bus from main campus, they all have smartphone in hand, so we created a simple  'Daily Brescia' web page for announcements such as events and class cancellations. (http://www.brescia.uwo.ca/daily/) which is accessible by URL and QR. Uptake has been low, but I suspect it may pick up a bit when we start adding the daily lunch specials... food motivates! :)

The future Higher Ed uses that I can see for QR, and for locational augmented reality (AR) in general, are mostly in extending signage and location information with timely overlays of additional data or functionality. I see it as a fundamentally informational technology, rather than as one suited to the kind of marketing applications that are common so far.

Having said that, I think QR is a transitional technology on the road to AR that has probably not caught enough momentum to survive. I doubt that it will be a part of the digital media mix 5 years from now, unless new applications like the WeChat example give it new life.

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Did you know your website’s user experience can impact your marketing efforts? Learn how to assess UX and make it a top priority in today's blog post! "
Jul 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We welcome our friends at Kentucky Community & Technical College System to the OmniUpdate family! "
Jul 19
Profile IconPaul Paire and Amy M Andrade joined University Web Developers
Jul 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Spelling errors, broken links, weak SEO, and accessibility issues can negatively affect your site visitors’ user experience. Learn how OU Insights continually monitors these areas and helps keep visitors on your site in today's blog post! "
Jul 13
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Giving a warm SoCal welcome to our newest family member, Chabot-Las Positas Community College District! "
Jul 12
Bryce Anderson is now a member of University Web Developers
Jul 12
Profile IconJeannette Modic and Lisa Jones joined University Web Developers
Jul 11
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Are you meeting the high expectations of your technologically savvy site visitors? Found out how to elevate their user experience by focusing on six key areas in today's blog post. "
Jul 7
Cathy Wooten is now a member of University Web Developers
Jul 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Train 300+ content contributors after not one, but two website redesigns? No problem! Discover University of Arkansas Cooperative Extension Service’s recipe for success in today's blog post. "
Jun 29
Colleen Brennan-Barry posted a discussion

HighEdWeb 2016 welcomes LeVar Burton, Kimberly Bryant, more

HighEdWeb is very pleased to announce our outstanding 2016 Annual Conference keynote speakers: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE, and LeVar Burton, actor, director and educator.We’re also excited to share our full presentation schedule, which includes more than 70 presentations given in 7…See More
Jun 29
Sara Clark posted discussions
Jun 28
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Are your digital marketing campaigns effective? Learn how to measure the success of your digital efforts in this Thursday’s Higher Ed Live episode at 1PM ET with Jon Anspaugh from Oral Roberts University! "
Jun 28
Scott Knauer is now a member of University Web Developers
Jun 23
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get the story behind our newest module OU Alerts and how our customers are helping shape its future in today's blog post! "
Jun 22
Vivek G. Bharathan is now a member of University Web Developers
Jun 21
Marc Boman joined Paul Branham's group
Thumbnail

Community Colleges

Discussions and such pertaining to the unique situations that present themselves to Community Colleges.
Jun 20
Marc Boman joined Mark Greenfield's group
Jun 20
Dan Demmons posted a discussion

SVA - anyone using this for their marketing campaigns

Hello everyone,I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-cant-find-them-build-them/Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/I've a…See More
Jun 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Looking for the secrets to success for a website redesign? Check out our latest blog post for some great tips! "
Jun 15

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2016   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service