Wondering if any of you have done any testing in this area?
The department is called residence life and would like that wording on the page, but I'm wondering which makes more sense to a prospective student?
Dorms! Over two years since these posts, still not many schools capitalizing.
Dive into your own search analytics and see how people are looking for it. That makes for great ammunition when you need to convince the office to work against their instincts.
I'd love to check out our site search analytics, but I'm unsure how? We use a Google search on our site and Google analytics, but I'm unsure if IT tied the two together. Is there somewhere special I need to look?
Never mind, I just figured it out in Google Analytics. Thanks again!
I would recommend sticking with what is simple and what people are going to actually be looking for. I can say with almost complete certainty that they are NOT going to be looking for "Residence Life" when looking for either information on housing or dorm accomodations.
Server the students whenever possible.