University Web Developers

University Web Developers

So, we finally got budget approval for search engine marketing — particularly through Google AdWords's remarketing. Can anyone recommend an agency/firm to work with? I've done a lot of this on my own in the past, and I'd like to outsource it this time.

J. Gordon Wright
Director of New Media

Erikson Institute
Graduate school in child development
451 North LaSalle Street
Chicago, Illinois 60654-4510
312 893-7115 (Direct)
312 388-4009 (Mobile)
gwright@erikson.edu
www.erikson.edu

Tags: Advertising, Google AdWords, SEM

Views: 215

Reply to This

Replies to This Discussion

I would talk to Converge Consulting, they are really great. They are experts in this plus they are higher ed focused. 

http://www.convergeconsulting.org/

Fantastic, thanks, Matt!

I'm also looking into Cardinal Path, since they're the ones that Google anointed to run all of their AdWords training sessions... http://www.cardinalpath.com/

Higher Ed Marketing is also another possibility. They did work a few years with Stephane Hamel is one of the top team members at Cardinal Path.

Higher Ed Marketing shared some interesting data with me last year when I was working on an article about digital advertising for University Business.

The instructor for our higher ed SEO SEM online course at Higher Ed Experts, Joshua Dodson, used to work for Converge Consulting. So, you should defintely check out both.

Thanks, Karine! I'll definitely check them both out.

Looks like my previous edits didn't take. Sorry for the typos :(.
I meant "They did work a few years ago with Stephane Hamel who is one of the top team members at Cardinal Path."

Moz publishes a list of search engine ranking factors (the SEO Bible in my opinion) at http://moz.com/article/search-ranking-factors/2011

If you look at the list of contributors of that survey at http://moz.com/article/search-ranking-factors/2011#contributors you will find many SEO experts that are considered by Moz reputable in their field.

Choose someone with experience in the higher education industry.

RSS

Elsewhere

Latest Activity

Karen Pederson replied to Emily Gravell's discussion What CMS are you using?
"We have been with OmniUpdate (OU Campus) since 2012. One of the reasons we chose OU: When I talked to universities about their CMS, in person or by phone, everyone who was with OU sounded happy. Really happy. And I feel the same. The support…"
7 hours ago
Karen Pederson posted a discussion

Ecommerce merchandise solution?

Hello,We are looking for a new third-party vendor to replace our current merchandise ecommerce platform.Here's our current site:http://www.marylhurstshop.com/Our bookstore manager thought cafepress.com might be a good solution.Can you recommend any others?Thank you,KarenSee More
8 hours ago
Dan Bashaw replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"That concern makes"
11 hours ago
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats go out to Harper College on their 2014 ACUP awards for their print and online catalog! Well-deserved!"
yesterday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Wondering why you should pick a CMS designed exclusively for higher ed? Find out in today's blog post! "
yesterday
Michael Carpenter replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"The discussion we've had around it so far concerns communications prior to as well as once the "business relationship" with the student has ceased, such as Recruitment and Alumni Relations activities. Since these activities occur in…"
yesterday
Dan Bashaw replied to Michael Carpenter's discussion Canada’s Anti-Spam Legislation 2014
"Hi Michael -- Do you have any links to recent articles, posts, or PSE policy documents that put CASL in the PSE context? I find that when I discuss CASL with various departments, a common first reaction is that it 'doesn't mean us'.…"
yesterday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The OmniUpdate family just got bigger! We welcome San Diego Community College District to the OU Campus CMS user community!"
Tuesday
Michael Carpenter posted a discussion

Canada’s Anti-Spam Legislation 2014

How have Canadian post-secondary schools dealt with complying to CRTC's anti-spam legislation that is coming into effect this July? Are all out-going bulk messages managed centrally?Are all your list-servs centralized?What services are you using?Any social media implications, such as promoted posts through Facebook?Thanks.See More
Tuesday
Profile IconMichael Carpenter and Carl-Martin Nelson joined University Web Developers
Monday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Wondering how to create your own CMS gadget? Check out today's blog post! "
Apr 17
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Another new customer! We welcome Clark College to the OmniUpdate family and OU Campus CMS user community!"
Apr 16
Profile IconAndy Long, Melba Acevedo and George Fullerton joined University Web Developers
Apr 15
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We warmly welcome Dillard University to the OmniUpdate family! We're excited to have them aboard the OU Campus CMS user train!"
Apr 14
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We welcome Reynolds Community College to the OU Campus CMS user community! We're excited to have them in the OmniUpdate family!"
Apr 11
Brian Richardson is now a member of University Web Developers
Apr 10
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"New post up on the blog! Tips from Higher Education Marketing's CEO Philippe Taza on Tackling Higher Ed Digital Marketing Challenges. Give it a read and comment on your top challenges!"
Apr 9
John Jackson commented on Debbie's blog post New ICANN TLDs
"We've identified the domains we want to follow, such as .education (released at the end of March), .college, .university, and .sucks (I'm serious on the last one). The last three listed are still in the evaluation phase.  Just today…"
Apr 9
Brett Sizemore posted a discussion

Interactive Designer

APPLY AT: https://jobs.pepperdine.eduThe Interactive Designer supports Pepperdine's integrated marketing communications efforts aimed at strengthening the brand, elevating national reputation, improving recruitment, and building engagement through creative design across media including web, mobile, broadcast, print, and events.DUTIES: Directly support the creative communications needs of the University through the development and execution of integrated…See More
Apr 8
Brett Sizemore is now a member of University Web Developers
Apr 8

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service