University Web Developers

University Web Developers

So, we finally got budget approval for search engine marketing — particularly through Google AdWords's remarketing. Can anyone recommend an agency/firm to work with? I've done a lot of this on my own in the past, and I'd like to outsource it this time.

J. Gordon Wright
Director of New Media

Erikson Institute
Graduate school in child development
451 North LaSalle Street
Chicago, Illinois 60654-4510
312 893-7115 (Direct)
312 388-4009 (Mobile)
gwright@erikson.edu
www.erikson.edu

Views: 327

Reply to This

Replies to This Discussion

I would talk to Converge Consulting, they are really great. They are experts in this plus they are higher ed focused. 

http://www.convergeconsulting.org/

Fantastic, thanks, Matt!

I'm also looking into Cardinal Path, since they're the ones that Google anointed to run all of their AdWords training sessions... http://www.cardinalpath.com/

Higher Ed Marketing is also another possibility. They did work a few years with Stephane Hamel is one of the top team members at Cardinal Path.

Higher Ed Marketing shared some interesting data with me last year when I was working on an article about digital advertising for University Business.

The instructor for our higher ed SEO SEM online course at Higher Ed Experts, Joshua Dodson, used to work for Converge Consulting. So, you should defintely check out both.

Thanks, Karine! I'll definitely check them both out.

Looks like my previous edits didn't take. Sorry for the typos :(.
I meant "They did work a few years ago with Stephane Hamel who is one of the top team members at Cardinal Path."

Moz publishes a list of search engine ranking factors (the SEO Bible in my opinion) at http://moz.com/article/search-ranking-factors/2011

If you look at the list of contributors of that survey at http://moz.com/article/search-ranking-factors/2011#contributors you will find many SEO experts that are considered by Moz reputable in their field.

Choose someone with experience in the higher education industry.

RSS

Elsewhere

Latest Activity

German Vargas is now a member of University Web Developers
Nov 13
Rachel Burt joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Oct 30
Rachel Burt is now a member of University Web Developers
Oct 27
Will Gwin is now a member of University Web Developers
Oct 25
Todd Easter is now a member of University Web Developers
Oct 17
Profile IconJulia Easton and KATE KWAME joined University Web Developers
Oct 13
Bill Hartley posted a discussion

Job Interview Presentation Ideas

Has anyone ever asked job candidates to do a presentation as part of the interview process? We're in the process of searching for a web director, and are looking for some ideas.See More
Oct 6
Gabriel Nagmay is now a member of University Web Developers
Oct 3
Bill Hartley posted discussions
Oct 2
Geoffrey Campbell is now a member of University Web Developers
Sep 27
Colleen Brennan-Barry posted a discussion

NOW HIRING: Operations Director

Position Title:Operations Director of the Higher Education Web Professionals Association Position Overview:Reporting to the President of the Higher Education Web Professionals Association (www.highedweb.org), the Operations Director is responsible for coordinating the day-to-day operations of the Association and its volunteers. The Operations Director will work with the Board of Directors to facilitate the implementation of a strategic plan, and lay the…See More
Sep 18
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Robin Kelly from the University of Texas at Tyler as she shares tips and tricks to improve productivity as a web professional. Register today!"
Sep 11
Eloine Chapman replied to Eloine Chapman's discussion Should we migrate to https?
"Thanks Barb!"
Sep 1
Eloine Chapman replied to Eloine Chapman's discussion Should we migrate to https?
"Thanks Jason!"
Sep 1
Elizabeth Hyde-Copeland is now a member of University Web Developers
Aug 30
Gavin Younger is now a member of University Web Developers
Aug 24
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our 2018 OmniUpdate User Training Conference will be held in Anaheim on March 25 - 29! Speak at OUTC and you could receive free registration. Submit your proposal today!"
Aug 18
Jason Brady replied to Eloine Chapman's discussion Should we migrate to https?
"We have started the move to make all our sites HTTPS. With our InCommon membership (paid by our State Chancellor's Ofice), we get free certificates, so there is no ongoing costs. In 2014, Google said they give some SEO bumps to HTTPS sites.…"
Aug 18
Profile IconMichael Harvey, Bill Hartley and Jeff Dobbin joined University Web Developers
Aug 18
Barb Iannucci replied to Eloine Chapman's discussion Should we migrate to https?
"Yep, I got the same messages. Some of our sites use SSL and we've been talking about migrating all the rest our sites for a while now. I suspect we will be doing it rather than just talking about it sooner rather than later now. :\"
Aug 18

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service