University Web Developers

University Web Developers

Hello all,

 

I've been asked to put a presentation together for an international recruiters conference that will be held on our campus. They'd like me to talk about "social media." Since this is my only parameter, I'd like to at least tailor the presentation to their purposes and make the case for using social media in international recruitment efforts.

 

Sadly, this is not something that is done strategically on our own campus. We have international recruiters and we encourage them to utilize the social media tools we have available, but there is no strategy in place. Without a good example to refer to, I might have a hard time making this sell.

 

I'm hoping to pull together information, stats, good examples, etc. to make the case to this group. Do any of you have examples, stats, or stories to share? I would forever be grateful.

 

Views: 208

Reply to This

Replies to This Discussion

Hi Alaina,

 

We have a Facebook Fan Page for our American Language Institute alumni with almost 1,100 fans.  But it seemed to quickly attract those interested in our program, as well current students.  We wanted to try to control the type of visitors, and soon realized this was not to be.  So we created a second fan page that now has about 360 fans, which does not have Alumni in the title.  Our plan is to soon move all users (interested, students, and alumni) to the new page, which does not specify alumni, conducting all communication for all audiences in one place.

 

Alumni FP: http://www.facebook.com/pages/SDSU-ALI-American-Language-Institute-...

Newer FP: http://www.facebook.com/ali.sdsu

 

We have a 'sdsu food' voting page up, attempting to get folks engaged.  We post a lot of student info, student work, and answer questions for those interested.  I believe using Facebook for the international market makes a lot of sense.

 

Let me know if you want to know and we can chat :)

 

Thanks!
Krista Nielsen

Thank you so much, Krista! I'm really hoping to be able to show some specific examples of social media directed at international audiences. This looks like a great example! Would you mind if I shared your page in my presentation?
Sure you can :)

Hi Alaina,

Being geographically far away from our international recruitment markets here in New Zealand, it is really important for us to reach out to our prospective students via 'social media' and other online initiatives to reduce travel costs.

Some of the key markets, for example China, can be very tricky to reach due to their heavily moderated online environment and networks like Facebook, Twitter or YouTube (only limited) are not an option. Waikato has an in-market recruitment adviser based in China who coordinates several social media initiatives from there - i.e. a forum on studying abroad in NZ run by a Waikato alum; 'sticky post' on a Chinese study abroad site; set-up of international student Blogs in Mandarin etc.

We also have a Facebook Page http://www.facebook.com/WaikatoInternational, Twitter feed http://twitter.com/studyabroad_uow and YouTube Channel http://www.youtube.com/user/WaikatoInternational; StudiVZ group (German social networking site) particularly aimed at international students which helps us engage with them.

Additionally to these social media recruitment tactics, other online marketing tactics such as profiling on selected international 'study abroad directories' and email marketing are also effective in raising ones profile internationally.

I guess, the main thing is to think 'local'. Research what social media sites are popular in a particular market by asking students and leverage current or past students to help engage in their local language.

Good luck with your presentation!

 

Hariet

 

Oh, wow, I never even thought about the kind of challenges that marketing to different international regions might pose. This is some really good advice. I specifically like note about researching specific regions and and talking to current students. I will definitely be including this in my presentation! Would you mind if I shared your pages as examples? Thanks a ton!!
No problem. :-) Let me know how it went!
The presentation's next month. Don't be surprised if I pester you some more. :)

Key Stats:

- 70% of Facebook users are outside of the United States.

- 76% of the over 1,000,000,000 daily YouTube views are outside of the United States. (Jan 2010, I've since read it's closer to 70% similar to FB)

You could sift through Alexa.com for updated information, but when I checked in Jan 2010 Facebook ranked in the Top 10 most visited sites for 93% of countries and in the Top 5 for 83%.

- Over 200 mobile operators in 60 countries working to make Facebook mobile.

- More than 70 language translations on Facebook (http://www.facebook.com/press/info.php?statistics)

 

If you need some international school examples I can send you some stuff that we've got going on with clients, but email me for that info :)  One client saw 55,000 photo views and 2,500 new high school students become fans on their Facebook page.... last week. :)

 

This is GREAT stuff. And I will definitely be taking you up on that offer for examples. Since I can't point to our own campus as a great example, I'd really like to be able to show this group some ways schools are doing this right. You're the best!

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Web governance should not be an afterthought; when it’s done right, it can actually enhance your workflow and make your job easier. http://bit.ly/33vIZU0"
Nov 8
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Exciting news... OmniUpdate has merged with Destiny Solutions! Learn more on our blog. http://bit.ly/332KSr8"
Oct 30
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Switching to a new CMS? Join our next webcast with Briana Johnson from @OSUIT to learn how to convince decentralized web content authors to tolerate the switch, actively participate, and enjoy it! http://bit.ly/2zhdcIt"
Oct 29
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Your website is the front door to your college or university. Your website design has to accommodate for the way that students interact with and use the information your institution provides. http://bit.ly/2P8VldR"
Oct 24
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn how a new website design and CMS helped Florida Gulf Coast University increase new visits to the school’s website with improved SEO. http://bit.ly/2ByaQq4"
Oct 21
Profile IconJames Pollard and Michael Clarke joined University Web Developers
Oct 21
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Kelly Rushing from @uofsouthalabama to learn how to create accessible PDFs for your website by starting with your source documents. http://bit.ly/2zhdcIt"
Oct 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn why your college or university should choose SaaS across the board, especially for your next CMS. http://bit.ly/2Iy0SZE"
Oct 8
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with OmniUpdate CEO Lance Merker, who will delve into key insights about Generation Z’s online search behaviors to help you refine your school's web marketing strategy. http://bit.ly/2zhdcIt"
Oct 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Our newest guide will help you learn what it means to be accessible, how to implement accessibility best practices, quick fixes to try as well as a long-term plan, plus tools to help you in your website accessibility efforts. Download it now!"
Oct 1
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Are online forms more efficient? Learn how El Camino College used Formstack to create online forms that expedited processing, improved communications, increased transparency, and promoted accountability across campus. http://bit.ly/2zhdcIt"
Sep 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"It's important to understand the science behind your web pages to better engage and ultimately attract prospective students to your site. http://bit.ly/2ZYK8FZ"
Sep 12
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"If you’re struggling with web challenges such as accessibility, SEO, design consistency, workflow, content governance, or how to start a website redesign, you’re not alone. Join our next webcast to learn how other higher ed institutions…"
Sep 5
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"eQAfy confirms that OU Campus is still the #1 commercial CMS for colleges and universities in the United States. http://bit.ly/2Lir9Mn"
Aug 28
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Here’s an outline of everything you need to know about OCR compliance, including what it is, what your college or university can do to stay compliant, and resources for OCR compliance. #accessibility http://bit.ly/2rcPDgG"
Aug 23
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with April Buscher from Montana State University Billings to learn how blind readers and people with hearing impairment view and read your website and how you can make it accessible to them. http://bit.ly/2zhdcIt"
Aug 14
Amanda Lawson joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Aug 9
Amanda Lawson posted a photo

Amanda Lawson

Amanda Lawson, Web Content ManagerCommunity College of Allgheny County
Aug 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"High schoolers spend more time on their digital devices than they do sleeping, doing homework, or participating in extracurricular activities. So how do you make your message stand out to them? #eexpect http://bit.ly/2MOIIWC"
Aug 8
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Want to increase digital engagement with high school juniors and seniors? Join our next webcast with Stephanie Geyer from Ruffalo Noel Levitz as she shares new data from the 2019 E-Expectations Trend Report on email, paid media, and social media…"
Jul 31

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service