I am in the process of looking at a bunch of different service providers (little did I know before begining my investigation just how many existed!) for social media monitoring.
So far I have a list of about 15 some of which include Radian6, Awareness, HubSpot, meltwater, Adobe. I am finding it hard to decide on one because I can't seem to find a tool that does everything I want it to do. Some come quite close but not exactly (listening across the web vs managing/publishing/measuring channels in one centralized tool). It has been suggested that we use two different tools but we don't really have the finances to do this quite yet.
I am wondering how many other highered institutions use 3rd party services to help track and manage their social media efforts. For those of you who do, are happy with the products you have? I would love to hear which products you use and why you like/don't like them.
Thanks for your time,
Two I would remove are meltwater, Adobe
I know most people are very happy with hubspot and radian6. I would talk to Karlyn Morissette about her recommendations.
Have you had some bad experiences with meltwater? I had a demo of their social media tool Buzz and it looks very extensive.
Thanks so much for your feedback.