University Web Developers

University Web Developers

We are in the initial stages of project planning for a web CMS implementation in FY2014.  As we begin to develop our project planning documentation, we are somewhat struggling to come up with meaningful, measurable metrics for determining success of our project.  So far, we are considering measuring: 1) the percentage of trained content managers that are "actively" using the system once implemented, and 2) the percentage of trained content managers who are "satisfied" or "very satisfied" with the usability and functionality of the CMS, based on their responses to an online survey.

Can anyone else share some metrics they have used to measure the success of a CMS implementation?

Thanks for your help~

Chris

Views: 991

Reply to This

Replies to This Discussion

Hi Chris,

I have some questions to consider when determining the best way to measure success of a new cms. I'll send you an email that may help.

Annette

Thanks, Annette!

Hi Annette -- any chance you could share a version of your questions here? It might be very helpful to those of us contemplating CMS changes and upgrades. Thanks!

Hi Daniel,

The measurement of success is based on the reason for the change of CMS in the first place. Is the CMS upgrade part of an overall redesign and updated information architecture? Or is it a stand alone project? Are you moving from having no CMS into one? Are you moving from one certain CMS to another due to contributor difficulties, development standstill or poor service?

Basically, it depends on what you are looking to measure and what your definition of success is being based on.  Also, you can compare the site/page updates before and after CMS implementation.

We get hired as a consultant many times to help zero in on all the pain points within and organization, analyze data, conduct user ability audits, and consolidate a schools goals which we then recommend a CMS that is best suited for their needs.   Since we have an extensive history of experience in higher ed our insight and contribution is quite valuable. It allows for our clients various departments to be heard and considered before making such a major decision.

Hope that helps! 

As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues are around quality control. I'll be looking at things like broken links, misspellings, web writing quality and internal standards compliance, information accuracy, etc., as well as bottom line metrics like conversions.

We are also transforming our web this year with new visual design system and CMS.  We should definitely all collaborate on drivers, best-practice, planning, and execution.

Our program has three high level objectives:

  • Provide an unparalleled authoring and publishing experience
    • Give author more powerful and easier to use tools
    • Remove IT from all publishing tasks
    • Remove on technology knowledge requirement from the authoring process
    • Measures: volume of new content and updated content, IT ticket rates, 
  • Deliver leading edge user experiences
    • Improve "findability" of content
    • Improve UX tailored to persona type
    • Be exceptional across multidevices
    • Measure: visitors, pageview, time on page, bounce rates, mobility satisfaction,content reuse,etc
  • Build a strong web builder community
    • Train users on UX, usability, content strategy, etc
    • Audit and support better content and UX
    • Measures: active users, training volume, self-support rates, seminar attendance,

I've done both. With positive results. And you can adjust according to feedback. 

How are you defining "actively using" the system? 

What constitutes a  "trained" content manager? And of course, what determines "satisfaction?"

Have you thought about it from an output perspective? How many web pages effectively published/maintained? 

Thanks to all for your responses.  

George-

"Actively using" the system means: that content manager's pages are being maintained/updated (evidenced by no outdated content) and they aren't coming to IT for those updates.

A "trained" content manager means they've gone through whatever training we and/or the vendor has provided them and they are "actively using" the system as defined above.

"Satisfaction" is measured via a post-implementation online survey of the content managers.  The question(s) will provide a 5 point range of responses, from "very dissatisfied" to "very satisfied".

We hadn't necessarily thought about it from an output perspective, not knowing a good way to measure/quantify that.  I struggle with the true worth or value of an absolute number like "web pages effectively published/maintained".  Couldn't you have a high number for that and still have users really unsatisfied with the process/system for getting their pages updated?

The amount of post-training assistance hours that are needed with content managers may be a helpful metric to track as well. You can (perhaps) learn something about both user "activity" and success of the training component.

Number of page revisions and length of days in approval processes may be good metrics to look at quarter over quarter, or whatever interval makes sense for you- In other words, as we progress, did we see the former increase and the latter decrease? etc.  I think those might help you make statements about the relevance and up-to-date-ness of your content.

What are the overall goals of the project, aside from implementation. Why bring a new CMS on board ? Was it to make content upkeep more effective? To address back end issues? Look to tie metrics to those higher goals as well.

While it's generally not the primary justification for implementing a new web CMS, it's almost inevitable that doing so will lead to changes in your consumer-facing web design regardless of what your current site architecture may be. That being that case, it's also helpful to include that perspective in your project objectives. What can you achieve along those lines in the CMS implementation process including such objectives as migration to responsive design, abandonment of outdated content, integration of social media, or improvement of site architecture and usability? An entire set of metrics surrounding the consumption side of the system may be appropriate.

Ultimately, you certainly should review contributor metrics as well, which will be heavily influenced by the culture of the organization. Those include such characteristics as the autonomy of contributors, their comfort level with web editing tools, and the organization's business model and resultant workflows. Ultimately, you'll be able to measure the success from the contribution side by how active your users are on the new system, their comfort level with it, and the consistency of the subsequent content based on the design, style, and workflow parameters you develop.

RSS

Elsewhere

Latest Activity

Songmei Han is now a member of University Web Developers
yesterday
Colleen Brennan-Barry posted a discussion

HighEdWeb 2017: Call for Presentations is Open

The Higher Education Web Professionals Association is very pleased to announce that we are now accepting presentation proposals for the HighEdWeb 2017 Annual Conference, scheduled for October 8-11 in Hartford, CT.HighEdWeb 2017 is the conference BY and FOR higher education Web professionals who want to explore the unique web issues facing colleges and universities. Our profession is always growing, and we are looking for a wide variety of presenters and…See More
Thursday
Eloine Chapman joined Anne Petersen's group
Thumbnail

Usability

A group for those interested in usability principles, practices, and testing.
Feb 9
Eloine Chapman replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"I see that this site is associated with a mailing list. I don't see a place to sign up for that?"
Feb 9
Eloine Chapman joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Feb 9
Eloine Chapman joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Feb 9
Eloine Chapman replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Yeah! I didn't know about the mug. I gotta go get one. I am happy to hear about OmniUpdate valuing this since we signed up a few months ago. I am still developing some templates but I can't wait to use the system."
Feb 9
Profile IconAngela Polczynski and Alan Baker joined University Web Developers
Feb 9
Jason Bryner replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Wonderful! Thanks OmniUpdate!"
Feb 8
Jamie George replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Dear person reading this, No more mugs.  How do I drink my delicious coffee now?   Sleepy webdev, JG"
Feb 7
Roberta (Robin) Sullivan replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Thank you OmniUpdate."
Feb 7
Profile IconJamie George, Doug Bluff, MsMardyWilson and 5 more joined University Web Developers
Feb 7
Andrea S Wasiura joined Michelle Cryan's group
Thumbnail

SUNY

For SUNY-related conversations. State University of New York web peeps should join. Others are welcome.
Feb 7
Colleen McKeone replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Thank you. I already have a mug and it is well used."
Feb 6
Matt Casteel replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"That's great news. Thanks for all you work to keep this wonderful tool available to the community."
Feb 6
Robin Ruetenik joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Feb 6
Dennis Guten replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Sweet news Mark. BTW, I love my mug and use it daily coffee."
Feb 6
Sylvia Nicosia replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Great news!"
Feb 6
A. Watson replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"nice"
Feb 6
Jeanine Schoessler joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Feb 6

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service